Establishing a strong brand identity is crucial for success. A well-designed logo serves as the foundation of a company’s brand, creating a lasting impression and fostering trust with potential clients. This case study explores how we helped a real estate startup develop a custom logo that elevated its brand authority, improved customer engagement, and positioned it as a trusted name in the market.
Background
A newly launched real estate startup approached us intending to create a distinctive brand identity. The company specialized in residential and commercial property sales and wanted to stand out in a saturated market.
The startup faced challenges in building credibility and attracting customers due to a lack of visual branding and recognition.
Challenges
The startup had a few key challenges that needed to be addressed:
Lack of Brand Recognition – Without a well-defined visual identity, the company struggled to create a lasting impression on potential clients.
Generic Branding – The existing logo was a simple text-based design that failed to reflect the company’s values, mission, and industry expertise.
Market Competition – The startup was competing with well-established real estate firms that had strong branding and loyal customer bases.
Inconsistent Visual Identity – The company’s marketing materials lacked consistency, making it difficult to establish a recognizable brand across platforms.
Solution
Understanding the importance of brand identity, we developed a comprehensive strategy to design a custom logo that aligned with the startup’s vision and goals.
Research and Market Analysis
The process began with an in-depth market analysis to understand industry trends, competitor branding, and customer preferences. The research helped identify key design elements that resonated with real estate buyers and investors.
We also conducted stakeholder interviews to gather insights into the startup’s core values, unique selling points, and target audience expectations.
Concept Development and Design
Based on the research findings, the design team explored various logo concepts that captured the essence of the startup’s brand. The design objectives included:
Creating a custom logo that conveys trust, reliability, and professionalism.
Incorporating real estate-related elements such as rooftops, houses, or urban landscapes.
Using a color scheme that evokes confidence and stability, such as blues, greens, and earthy tones.
Ensuring the design was modern, scalable, and adaptable across digital and print media.
After multiple iterations and refinements, a sleek and modern logo was finalized. The design featured a stylized house roof combined with a bold yet elegant typography that reinforced the startup’s industry expertise. The color palette included a deep blue to signify trust and a warm gold accent to reflect success and ambition.
Implementation and Brand Integration
Once the logo was finalized, we provided a comprehensive branding package that included:
Logo variations for different platforms, including website, social media, and business cards.
A brand guideline document to ensure consistency in marketing materials.
Recommendations for website design, social media aesthetics, and advertising campaigns to complement the new branding.
Results and Impact
Following the launch of the new custom logo and branding strategy, the real estate startup experienced significant improvements in brand recognition and market positioning.
Increased Brand Authority – The custom logo helped establish the company as a professional and trustworthy real estate firm, leading to increased customer confidence.
Higher Engagement Rates – Website traffic and social media engagement grew as potential clients were drawn to the polished and cohesive brand identity.
Improved Lead Generation – The startup reported a 40% increase in inquiries from prospective buyers and investors within three months of implementing the new branding.
Competitive Differentiation – The new logo sets the company apart from competitors, giving it a unique and recognizable identity in the market.
A well-crafted logo is more than just a design element; it serves as the face of a brand, shaping perceptions and influencing customer decisions. Therefore, the real estate startup was able to create a powerful and professional logo that not only enhanced its visual identity but also reinforced its credibility in a competitive market.
Ready to build a strong brand identity? Let The Expert Community design a custom logo that sets you apart. Contact us today and make your mark in the market.
Imagine you’re starting a new company or business venture. Your logo design is like your brand’s signature, the stamp of recognition that people will identify with your company. The question that often arises is, “How do I come up with a logo that effectively represents my company?” If you’re feeling a bit lost in the 7 types of logo design, don’t worry – we’ve got you covered.
In this blog, we’ll explore 7 types of logo design that can help you create an impressive, creative, and unique logo for your brand.
Why do you need a Logo for your Business?
In simple language, “Logo is a symbol or small design adopted by an organization or firm for the identification of their products. Having a catchy and eye-pleasing logo is a must for every brand or organization. Now, suppose you are going to start any company or business arrangement. Then you must need a logo for it.
Else no one would be able to recognize your firm. A logo gives recognition and identification to your company. So, the next question that arises is how you will think of an apt logo design that would prove to be helpful in completely explaining the workings of your company in every aspect. Got trapped? Is it a difficult task for you to think of an ample logo?
If so, then you need not worry because here’s the fire brigade for your rescue. In this blog, you will find 7 types of logo design that will help you to make your brand more impressive and authentic.
What are the 7 Types of Logo Design with Examples?
Now, you must have understood, why a logo for business is crucial and give an idea to your audience about “Who you are.” Let’s have an idea about 7 types of logo design that can help you to a great extent in deciding to design an impressive, creative, and unique logo for your business.
1. Monogram
Monogram logos are a type of logo in graphic design that consists of letters, usually brand initials. They’re like the high-fashion of the logo world, creating a unique and stylish identity.
Look for the logo of IBM and HBO for a clear idea of monograms.
When to use?
Simplicity with Sophistication: Monograms are the epitome of minimalism. They distill a brand’s identity to its most basic form, creating an air of sophistication and elegance.
Long Brand Names: When a brand has a long or complex name, a monogram can be a practical solution. It simplifies the visual identity and is often more memorable. Examples include Louis Vuitton and Chanel.
Historical Significance: Monograms often carry a sense of heritage and tradition, making them ideal for brands with a rich history.
High-End and Luxury: Monograms are often associated with luxury and high-end brands. They create a sense of exclusivity and premium quality.
2. Wordmark
Similar to a monogram, Wordmark logos are a font-based logo focused on the business name.
Examples of this type are logo in graphic design of Google and FedEx.
When to use?
When Your Brand Name Needs an Extra Twist: If your brand name is quite common or lacks uniqueness, it can add that extra zing. Disney and Sony use logotype logos to make their names stand out.
To Emphasize Your Brand’s Personality: These types of logo design often come with a unique font that can express your brand’s character and style. It’s like wearing your personality on your sleeve.
When you want Flexibility: These logos can be used with or without additional graphic elements. This flexibility is handy for branding across various platforms and materials.
3. Symbol
An icon/graphic-based logo around the first thing that comes to mind when you say the business name.
The logo of Apple and Instagram falls under this category.
When to use?
When Less Is More: Symbol logos are all about simplicity. They distill a brand’s essence into a single, memorable image. It’s like telling an entire story with just a few brushstrokes.
Universal Recognition: Iconic symbols are often instantly recognizable, transcending language and cultural barriers.
A Visual Stamp: Symbol logos create a strong visual identity for your brand. They’re like a signature mark that people associate with your products and services.
For Versatility: Symbol logos can be incredibly versatile. They can be used on their own or in combination with a wordmark or logotype. This flexibility is handy for different branding scenarios.
4. Abstract marks
The other 7 type of logo design is the symbol logo. It’s an abstract geometric mark that represents your business, but not literally. Like the logo of Adidas, bp, etc.
When to use?
Simplicity and Versatility: Abstract logos simplify complex ideas into a minimalistic form. They’re versatile and can adapt to various contexts without losing their identity.
Uniqueness: Abstract logos are a canvas for creativity. They stand out in a world of literal representations, allowing your brand to express its unique personality and style.
Memorability: The intrigue and complexity of abstract logos make them memorable. People often remember and connect with these logos more deeply as they engage the imagination.
Global Appeal: Abstract logos transcend language and cultural barriers, making them universally recognizable, which is crucial for brands with a global reach.
5. Mascots
Logo that involves an illustrated, animated character. Think of them as the animated ambassadors of the logo world, bringing a touch of personality and fun.
For example – the logo of KFC and Pringles.
When to use?
Personality and Brand Storytelling: Mascots infuse your brand with personality. They’re like characters in a story, helping to narrate your brand’s journey, values, and mission.
Appealing to a Specific Audience: Mascots often target specific demographics, especially children. They create a memorable and endearing connection with the audience.
Brand Consistency: Mascots provide consistency in branding, ensuring that your character is associated with your brand. They can be used across various marketing materials, from packaging to commercials.
Nostalgia and Trust: Mascots can evoke nostalgia and a sense of trust. Familiar mascots can remind customers of their childhood or positive experiences with the brand, creating a bond.
6. Combination Mark
Combination mark logos are like the dynamic duos of the branding world, marrying the power of a wordmark or lettermark with an iconic symbol or image. They offer a balanced approach to branding, combining the best of both worlds.
Burger King and Adobe are the few examples of combination mark types of logo.
When to use?
Versatility and Recognition: Combination marks are versatile, working well in various contexts and mediums. The combination of a distinctive symbol and brand name ensures that your logo is recognizable, whether it’s displayed with or without the accompanying text.
Brand Storytelling: With both text and imagery, combination marks can tell a comprehensive brand story. The symbol can convey a visual message, while the text reinforces the brand name.
Adaptability: These logos allow for adaptation over time. You can choose to emphasize the symbol or the text more, depending on your branding needs. It’s a flexible choice.
Strengthened Identity: By combining a unique symbol with the brand name, you create a stronger brand identity. People associate both the symbol and the name with your products and services, boosting recognition.
7. Emblem
An emblem logo is designed to fit the text inside of a symbol or icon. They are like the perfect puzzle pieces, where text and imagery come together as one. The famous Starbucks logo and Warner Bros. logo are examples that fall under this category.
When to use?
A Sense of Heritage: Emblem logos often evoke a sense of tradition and history. They can make your brand feel established and reputable.
Formal and Professional: Emblems have a formal and professional appearance, making them suitable for businesses that want to convey a serious and distinguished image.
Combining Elements: They seamlessly combine text and imagery, creating a cohesive and balanced logo that’s instantly recognizable.
Uniformity: Emblems offer a consistent and unchanging visual identity. The emblem, once established, becomes an enduring symbol of your brand.
There’s More Types of Logo in Graphic Design No One Has Told You About!
Dynamic Marks
The next 7 types of logo design are a departure from static, unchanging symbols. They evolve, adapt, and respond to different contexts, conveying a sense of movement and change. These logos reflect a brand’s flexibility and modernity, making them ideal for businesses in ever-evolving industries or those with multifaceted offerings.
Examples- MTV, Hilary Clinton, Nickelodeon
Gaming Logo
A gaming logo is a visual emblem that represents a gamer, streamer, or gaming team. It’s designed to encapsulate the gamer’s persona, style, or team identity. This types of logo in graphic design often feature gaming elements, avatars, or customized typography, creating a unique and recognizable brand mark for the gaming world.
In addition, the free fire logo which is the trendiest logo design today is the one with an aggressive look and feel that mirrors the thrilling action and competition that players experience in the game.
Examples- Garena Free Fire developed by 111 dots Studio and published by Garena, Counter-Strike, Super Mario Bros
These 7 types of logo design offer a variety of creative options for you to consider. When crafting your logo, or asking an expert graphic designer think about the unique qualities of your brand and the message you want to convey. Your logo is a visual ambassador for your business, and it should leave a lasting impression on your audience.
Wrapping Up!
Remember, a well-designed logo is not just a picture; it’s a representation of your brand’s identity, values, and purpose. It’s the symbol that people will recognize, associate with, and trust.
So, take your time, explore these different 7 types of logo design, and give us chance to craft a masterpiece that tells your brand’s story in a visually captivating way.
The type of logo in graphic design is a key element of your brand’s identity, and it’s worth the effort to make it truly exceptional. Connect with us now for the best logo-designing services!
Color is a power which directly influence the soul. A perfect combination of colors can put life to any piece of art or any object. Therefore, to make any object more attractive and appealing , designers need to be very particular while designing anything. They have to look for the perfect color combination according to the requirements of the client .Choosing the best color tools for designers is a hard task and requires someone with good coloring sense to accomplish this task.
Here are some amazing color tools for designers described below…
5 Best Color Tools for Designers to Craft a Masterpiece
The phycology of colors is very important in designing. If your brand doesn’t have right color combination in your website or digital assets, your website won’t be visual appealing to your audience.
As of now let’s have an overview of these tools which play the role of a helping hand to the designers .
It is an AI color tool for designers . It helps the designers to discover , search and save color combinations that you’ll love. Khroma is the fastest way to generate , discover ,search and save color combos .
Khroma has learned from thousands of the most popular human made palettes across the internet to produce great combos.
Khroma’s search allows you to filter the generator by the hue , tint, value ,color , as well as hex and rgb values. You can create unlimited library of your favorite combos to reference later.
This is a platform which provides thousands of trendy hand picked color palettes. It is a free and open platform. It is a curated collection of beautiful colors , updated daily. It serves thousands of color schemes for many different design and art purposes.
Anyone can save their favorite palettes ,manages their personal collection , and have a quick access to copy the color codes . When clicking on the like button the palette, it’s saved on your browser’s “local storage.” Therefore, you can access it and manage your personal collection without the need of logging in to color hunt .
Culrs gives the designers a simple smart approach to choose color palettes. Culrs is an open platform for the user to choose color palettes for their application with extreme ease .
Curls is a product that is constantly updating and learning the color theory and science of colors from all over the internet ,as well as the strategic color theory concepts used by some of the great products that people have already adapted to, in their daily life .
It is the super fast color scheme generator. You can customize your colors precisely by adjusting temperature, hue , saturation , brightness etc.
You can even export your palettes in several handy formats like PNG , PDF, SCSS, SVG or copy the permanent URLs . By creating your profile you can keep all your color schemes well organized with name and tags . You can create , save and share perfect palettes in seconds .
Discover the history of color palettes throughout the past 4000 years. The tagline says , “Take a leap through time and see the colors of history .”
It is a collection of 180 color palettes that showcase colors used throughout 12 distinct eras in history. Each palette were created by sampling pieces of artwork in the time period.
These are some amazingly color tools platforms for designers which can be very useful and make the work of not only of designers but of every individual who find it difficult to look for a perfect color combination much easier.
What is 60-30-10 Rule of Designers?
After choosing the best color tools for designers, it’s crucial for you to understand the rule. The 60-30-10 rule is a popular guideline particularly used in web design and graphic design. It is to create visually balanced and harmonious color schemes. Here’s what you need to know:
60% Dominant Color: This is the primary color that takes up the most space in your design. It often forms the background or main body of your content.
30% Secondary Color: Supporting color that complements the dominant color and adds depth to your design. Also, used for larger elements but less than the dominant color.
10% Accent Color: This is a contrasting or highlight color used sparingly to draw attention to specific elements or create visual interest. Thus, used in the smallest proportion of the three colors.
By following this rule, you can ensure your design isn’t overwhelming. The dominant color provides a foundation, the secondary color adds structure, and the accent color creates pops of interest.
Bottom Line!
“Life is too short to live in black and white.”
These days people have become too peculiar for choosing a perfect color scheme whether it is for the painting of house or the color of the dress . Some are good at dealing with colors while others are not. So, keep in mind need of your brand’s visual appearance and also the importance of colors in their daily life.
Hence, read our other blog post on types of logo design to master the graphic designing practices and if you want more blog posts like this, subscribe to our newsletter.
Welcome to the digital era, where grabbing people’s attention is like winning a race. Whether you’re a small business, just getting started, or a big company, having cool and attention-grabbing designs is super important for your marketing and branding. The good news is, you don’t have to spend a ton of money to get great graphic designs. You can actually outsource your design work, and it won’t break the bank.
Let’s talk about how to do that and still get awesome results without sacrificing quality.
Understanding the Benefits of Outsourcing Graphic Designs
Before we dive into the nitty-gritty of cost-effective outsourcing, let’s chat about why outsourcing your graphic design needs is such a smart move. There are some pretty fantastic advantages to consider:
1. Cost Savings: By outsourcing, you can avoid those hefty in-house designer salaries, benefits, and software expenses goodbye. It’s like trimming down your design budget without sacrificing quality.
2. Access to Talent: When you outsource, you’re not just hiring one designer; you’re gaining access to a worldwide treasure trove of creative talent. There are all kinds of designers out there, each with their unique skills and experiences. Finding the perfect fit for your project is easier than ever.
3. Scalability for the Win: Whether your design needs are fluctuating with the seasons or as steady as a heartbeat, outsourcing lets you scale your projects up or down as needed. This flexibility is gold for businesses with ever-changing design requirements.
4. Time is Money: Think of outsourcing as a time machine for your team. With experienced professionals handling your graphic designs work, your in-house team can focus on what they do best – your core business activities.
5. A Breath of Fresh Air: Outsourced designers don’t just bring their skills to the table; they also bring a fresh perspective. It’s like having a gust of creativity and innovation sweep through your projects. Their new ideas can be a game-changer.
So, now that we’re all on the same page about the awesomeness of outsourcing, let’s dive into some strategies to get the most out of it without burning through your budget.
Define Your Project Scope
To ensure you get quality work within your budget, start by defining your project scope. Be as specific as possible about your design requirements, including the style, colors, dimensions, and any branding guidelines. The clearer your project brief, the less room there is for misinterpretation, reducing the need for revisions and potential additional costs.
Set a Realistic Budget
Understanding your budget limitations is essential. When you set a clear budget for your design project, it helps you find designers who are willing to work within your price range. However, it’s crucial to strike a balance between budget and quality. Extremely low budgets may result in low-quality work, so be prepared to invest a reasonable amount for the desired results.
Select the Right Outsourcing Platform
Several platforms and websites connect businesses with freelance graphic designers or design agencies. It’s crucial to research these platforms to find one that suits your needs. Pay attention to user reviews, ratings, and past work examples when selecting a designer. Additionally, don’t hesitate to reach out and interview potential designers to examine their suitability for your project.
Review Portfolios and Past Work
Before finalizing your decision, thoroughly review the portfolios and past work of potential designers or agencies. This will give you a clear understanding of their style, capabilities, and whether their work aligns with your project’s requirements. Look for designers who have experience in your industry or have completed similar projects to ensure they understand your specific needs.
Communication Is Key
Effective communication is vital for successful outsourcing. Clearly articulate your expectations, provide feedback promptly, and be open to questions and suggestions from the designer. Miscommunication can lead to revisions and extra costs, so establishing a transparent and open line of communication from the beginning is crucial.
Test with a Small Project
If you’re working with a designer or agency for the first time, consider starting with a small project to evaluate their skills, reliability, and compatibility. This can be a low-risk way to assess whether they meet your quality standards before committing to larger, more significant projects.
Consider Different Pricing Models
When outsourcing graphic designs work, you’ll encounter different pricing models, such as hourly rates, fixed prices, or per-project fees. Depending on the nature of your project, one model may be more cost-effective than others. For simple, well-defined tasks, a fixed price might be the best choice, while hourly rates may work better for complex, ongoing projects.
Request Multiple Quotes
To ensure you’re getting the best value for your money, don’t hesitate to request quotes from multiple designers or agencies. This allows you to compare prices and evaluate the quality and services offered. However, remember that the cheapest option may not always provide the best quality.
Prioritize Quality Over Quantity
It’s easy to fall into the trap of demanding numerous design variations or revisions to get the most out of your budget. While it’s essential to get the graphic designs right, overloading the designer with too many changes can be counterproductive. Quality should always take precedence over quantity. Focus on getting a few exceptional designs rather than an abundance of mediocre ones.
Build Long-Term Relationships
If you find a designer or agency that consistently delivers high-quality work within your budget, consider building a long-term working relationship. This can lead to better rates, improved understanding of your brand, and greater efficiency in future projects.
Review and Provide Feedback
After the completion of each project, take the time to review the work and provide constructive feedback to the designer. Positive feedback encourages good work, while constructive criticism helps them understand your preferences better. This iterative process can lead to better results over time.
Be Flexible
Flexibility is key when outsourcing graphic designs. Sometimes, unexpected changes or improvements in your project may require adjustments to your budget. Be open to negotiations and discussions with your designer when necessary to maintain both quality and cost-effectiveness.
Monitor Intellectual Property Rights
Ensure that you have a clear understanding of intellectual property rights before starting any project. Be sure to address ownership, usage rights, and confidentiality agreements to avoid legal disputes in the future.
Quality Assurance
Before finalizing a project, conduct a rigorous quality check to ensure it meets your standards. This includes checking for errors, consistency, and alignment with your brand guidelines. A high-quality final product is your ultimate goal.
Wrapping Up!
Outsourcing graphic designs can be a cost-effective solution for businesses looking to maintain quality while staying within their budget. By following these strategies, you can find the right designers, maintain effective communication, and achieve excellent results in a way that benefits both your business and your wallet. Remember, the key to successful outsourcing is a thoughtful and well-planned approach that prioritizes quality at every step of the process. With the right strategy, you can harness the power of graphic design to enhance your brand and captivate your audience without compromising your bottom line.
You know what, after reading this article, you don’t have to wander in search of good graphic designs. We are already here to help you with it. Let me tell you that our specialized graphic design services meet all of the standards above. With this risk-free approach, you can engage with our design experts to do your graphic design tasks effectively.
Join us for a coffee meeting where we can delve into the creative process of crafting exclusive designs for your brand.
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