The retail industry is witnessing a paradigm shift. Rapidly evolving technologies, changing customer expectations, and emerging digital firms are driving widespread disruption. Rapid change in consumer demands, increase in distribution costs, competitive events and brand globalization has made ratail industry complex. To overcome the competitive pressure, organizations must be highly innovative and active in response to market change in demand. For organizations looking to redefine their operating models, a significant amount of specialized knowledge is needed to navigate design choices.

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