Digital Surveys: The Revolutionary Feedback Tool For Education Sector

by Dr. Abhinav Kumar | Jul 28, 2021 | Case Study

Over the years, mostly all the private and government organizations gather and measure feedback through digital surveys, so they can make better decisions and drive impact. Government Organizations generally adopt inclusive surveys that are rooted in empathy, respect, and clear goals—from their language to their accessibility.

Our partner, Chandigarh’s department of education is concerned with formulating general plans and policies for education. They make sure that teachers and school leaders are the best they can be to ensure that children everywhere receive a great education. It often requires collecting and analyzing data from students and teachers residing in the 115 government schools and several colleges under their administrative belt. Hence the department of education contacted TEC to digitally transform this lengthy process and streamline the time taken to analyze and draw efficient insights from the data collected.

Challenges

The officials at the department of education were excellent at analyzing feedback and gauging how students are feeling about various initiatives, teaching methodologies and educational subjects delivered at several campuses, and until 2020, they gathered this feedback mainly through in-person workshops, meetings, and focus driven surveys.

Most of the state-led schools after the pandemic adopted digital means to impart education, which provided a useful collaboration and communication avenue for the remote students and teachers. But replicating some of the more engaging pieces of in-person education and brainstorms was difficult. They needed something to boost engagement virtually. To do its best work for students and employers, our client needed a solution to collect their feedback that would help the department of education to understand students attitudes toward complex teaching methodologies topics.

Solution

According to the officials of the department of education, they chose TEC’s solution due to its intuitiveness, quick time to value, and responsive customer support.

Initially, they planned to use digital surveys to serve two core goals: to capture students’ knowledge of, and attitudes toward, teaching methodologies and to continuously measure the impact of digital classroom education. TEC created anonymous and profile-based digital intake surveys with multiple language options and two delivery methods- online and android device based-  to obtain trend data using surrounding questions drawn by education department experts. This allowed them to craft and send out digital surveys quickly, tracking student’s satisfaction scores long-term, dynamic location mapping which gave them more time to focus on process improvement.

To make sustainable improvement in set-up processes, TEC enabled aggregating and analyzing student’s responses efficiently. The solution was equipped with shareable analytics and dynamic insight reports to inform the department’s approach towards the desired goal of the digital surveys.

Further to address undesired data leaks and make the sharing of reports easier TEC enabled a greater collaboration within the solution, that allowed selective officials to share project leaders, team members, and executive sponsors to show real-time project digital survey scores, real-time location of students and areas where processes may need improvement.

Retain a competitive edge by truly understanding the voice of your customers. Customer satisfaction digital surveys help you connect at multiple touchpoints to find out exactly what your customers want, need and expect. Get your quote now to get that competitive edge.

Digital Transformation Of Fashion Industry: The New Normal

by Vinit Bhamare | Jul 20, 2021 | Case Study

The combination of today’s volatility, changing growth areas, and new technologies disrupting the global economy have given way to a more connected and discernible global fashion consumer than ever before. As the pace of industry change accelerates, having innovative and sustainable business models is increasingly important.

Amid increasing pressure on performance, shifting consumer behaviours, and accelerating demand for digital, there is an imperative to act decisively to prepare for the next normal.

That was the motivation driving our client, a bespoke fashion brand based out of Hong Kong with a history of over the decades. In a world dominated by the fashionable and the ephemeral, our client is the epitome of classic and timeless style, often considered as a veritable Pandora’s box. They have built their reputation through brick-and-mortar stores all around the globe, but the rise of an online e-commerce store was both necessary and inevitable due to the Covid-19 pandemic. By joining forces with TEC, they ended up with an increase of 45% in sales and 34.57%  in client retention.

Challenges

The COVID-19 pandemic is simultaneously an unprecedented health crisis and a global economic shock especially for niche luxury fashion houses that weren’t digital.

Our client from the fashion industry lacked an intuitive e-commerce professional website, logistics management solution, secure payment gateway and a customer-centricity solution to rebrand their digital marketing approach and upscale their sales affected due to the shutting down of their physical flagship store due to the pandemic.

Solutions

We assisted our client from the fashion industry in a fastrack manner to develop a complex and multi-level digital plan to launch them in the digital marketplace on time.

TEC chose an open-source e-commerce platform to integrate tools that supports BigData, AI, ML and other 3^rd party tools without any hassle. Microsoft Clarity solution was integrated with their newly redesigned website to track each website interaction in the forms of heat, clicks, scrolls & heatmaps to get a better understanding of their customer behaviour and flow.

To increase customer engagement further, a virtual pop up store was designed using the appropriate AR and VR augmented tools to give the prospective customers the true experience of shopping in the digital era. Unique 3D touch UX feature was introduced for each product to give the customers the real feel and look of the fabric.

To address the issue of high exit rate at the point of checkout, integration of AI-enhanced Visual recognition and chatbot integration was achieved on the detail pages of the client’s e-commerce store, ensuring that customers will always find the right product. It helped them save time by designating appropriate tags when adding new products to the store. The chatbot solution assisted them to achieve customer-centricity and exponentially  increased client retention by 35% and decreased the exit rate by 40%. 

Lastly, to ensure safe and transparent transactions, a global payment ecosystem was set up by TEC experts that connects our client’s business and consumers everywhere. The payment gateway service solution enabled online, mobile and point of sale service payment methods to optimize their in-store, in-app and online payments.

Why Is Digital Transformation Necessary For The Fashion Industry?

In the fashion industry, if you aren’t moving forward, chances are you are falling behind. The world of fashion can change faster than ever in the digital era, and those with an eye on what’s happening right now and a feel for what’s coming next are in a powerful position to gain a competitive advantage.

Our pioneering expertise and global network enable our Apparel, Fashion & Luxury clients to drive change and flourish in a fast-moving and unpredictable industry. Get your quote now to gain that competitive advantage over your competitors.