Digital Surveys: The Revolutionary Feedback Tool For Education Sector

    Digital Surveys: The Revolutionary Feedback Tool For Education Sector

    Over the years, mostly all the private and government organizations gather and measure feedback through digital surveys, so they can make better decisions and drive impact. Government Organizations generally adopt inclusive surveys that are rooted in empathy, respect, and clear goals—from their language to their accessibility.

    Our partner, Chandigarh’s department of education is concerned with formulating general plans and policies for education. They make sure that teachers and school leaders are the best they can be to ensure that children everywhere receive a great education. It often requires collecting and analyzing data from students and teachers residing in the 115 government schools and several colleges under their administrative belt. Hence the department of education contacted TEC to digitally transform this lengthy process and streamline the time taken to analyze and draw efficient insights from the data collected.

    Challenges

    The officials at the department of education were excellent at analyzing feedback and gauging how students are feeling about various initiatives, teaching methodologies and educational subjects delivered at several campuses, and until 2020, they gathered this feedback mainly through in-person workshops, meetings, and focus driven surveys.

    Most of the state-led schools after the pandemic adopted digital means to impart education, which provided a useful collaboration and communication avenue for the remote students and teachers. But replicating some of the more engaging pieces of in-person education and brainstorms was difficult. They needed something to boost engagement virtually. To do its best work for students and employers, our client needed a solution to collect their feedback that would help the department of education to understand students attitudes toward complex teaching methodologies topics.

    Solution

    According to the officials of the department of education, they chose TEC’s solution due to its intuitiveness, quick time to value, and responsive customer support.

    Initially, they planned to use digital surveys to serve two core goals: to capture students’ knowledge of, and attitudes toward, teaching methodologies and to continuously measure the impact of digital classroom education. TEC created anonymous and profile-based digital intake surveys with multiple language options and two delivery methods- online and android device based-  to obtain trend data using surrounding questions drawn by education department experts. This allowed them to craft and send out digital surveys quickly, tracking student’s satisfaction scores long-term, dynamic location mapping which gave them more time to focus on process improvement.

    To make sustainable improvement in set-up processes, TEC enabled aggregating and analyzing student’s responses efficiently. The solution was equipped with shareable analytics and dynamic insight reports to inform the department’s approach towards the desired goal of the digital surveys.

    Further to address undesired data leaks and make the sharing of reports easier TEC enabled a greater collaboration within the solution, that allowed selective officials to share project leaders, team members, and executive sponsors to show real-time project digital survey scores, real-time location of students and areas where processes may need improvement.

    Sharing digital surveys through different channels

    Retain a competitive edge by truly understanding the voice of your customers. Customer satisfaction digital surveys help you connect at multiple touchpoints to find out exactly what your customers want, need and expect. Get your quote now to get that competitive edge.

    Digital Transformation Of Fashion Industry: The New Normal

    Digital Transformation Of Fashion Industry: The New Normal

    The combination of today’s volatility, changing growth areas, and new technologies disrupting the global economy have given way to a more connected and discernible global fashion consumer than ever before. As the pace of industry change accelerates, having innovative and sustainable business models is increasingly important.

    Amid increasing pressure on performance, shifting consumer behaviours, and accelerating demand for digital, there is an imperative to act decisively to prepare for the next normal.

    That was the motivation driving our client, a bespoke fashion brand based out of Hong Kong with a history of over the decades. In a world dominated by the fashionable and the ephemeral, our client is the epitome of classic and timeless style, often considered as a veritable Pandora’s box. They have built their reputation through brick-and-mortar stores all around the globe, but the rise of an online e-commerce store was both necessary and inevitable due to the Covid-19 pandemic. By joining forces with TEC, they ended up with an increase of 45% in sales and 34.57%  in client retention.

    Challenges

    The COVID-19 pandemic is simultaneously an unprecedented health crisis and a global economic shock especially for niche luxury fashion houses that weren’t digital.

    Our client from the fashion industry lacked an intuitive e-commerce professional website, logistics management solution, secure payment gateway and a customer-centricity solution to rebrand their digital marketing approach and upscale their sales affected due to the shutting down of their physical flagship store due to the pandemic.

    Solutions

    We assisted our client from the fashion industry in a fastrack manner to develop a complex and multi-level digital plan to launch them in the digital marketplace on time.

    TEC chose an open-source e-commerce platform to integrate tools that supports BigData, AI, ML and other 3rd party tools without any hassle. Microsoft Clarity solution was integrated with their newly redesigned website to track each website interaction in the forms of heat, clicks, scrolls & heatmaps to get a better understanding of their customer behaviour and flow.

    To increase customer engagement further, a virtual pop up store was designed using the appropriate AR and VR augmented tools to give the prospective customers the true experience of shopping in the digital era. Unique 3D touch UX feature was introduced for each product to give the customers the real feel and look of the fabric.

    To address the issue of high exit rate at the point of checkout, integration of AI-enhanced Visual recognition and chatbot integration was achieved on the detail pages of the client’s e-commerce store, ensuring that customers will always find the right product. It helped them save time by designating appropriate tags when adding new products to the store. The chatbot solution assisted them to achieve customer-centricity and exponentially  increased client retention by 35% and decreased the exit rate by 40%. 

    Lastly, to ensure safe and transparent transactions, a global payment ecosystem was set up by TEC experts that connects our client’s business and consumers everywhere. The payment gateway service solution enabled online, mobile and point of sale service payment methods to optimize their in-store, in-app and online payments.

    Why Is Digital Transformation Necessary For The Fashion Industry?

    In the fashion industry, if you aren’t moving forward, chances are you are falling behind. The world of fashion can change faster than ever in the digital era, and those with an eye on what’s happening right now and a feel for what’s coming next are in a powerful position to gain a competitive advantage.

    Our pioneering expertise and global network enable our Apparel, Fashion & Luxury clients to drive change and flourish in a fast-moving and unpredictable industry. Get your quote now to gain that competitive advantage over your competitors.

    Online Learning Platform For Education Industry

    Online Learning Platform For Education Industry

    The rapid digitalization of the education sector in Canada has forced many institutions to opt for new strategies to reap the benefits of digital marketing in education sector.

    Our client is from the education sector in Canada and is among the top ten private colleges in Ontario. It offers courses in healthcare, business, accounting and the IT sector.

    The Expert Community enabled them to provide end to end implementation of their website, content management system and online learning system.

    The Challenges

    The client lacked an effective way of managing their website content to enhance the user experience of visitors. They required a cohesive CRM strategy and implementation to unify their student data. They wanted to capture the fast-paced online education market by introducing an online learning platform.

    Solution

    The Expert Community assisted them by providing a custom solution framework via Teamsite CMS to easily roll out new sites. Implementations of friendly and structured URL’s and industry-specific keywords to achieve search engine optimization.

    A custom CRM solution with granular control, automated feed process, unified data, event management and other executive features was created and implanted.

    TEC ensured delivering the highest quality for the platform by performing functional testing (on the web elements used in teaching the concepts), system, integration, performance, security, and accessibility testing while adhering to strict release timelines and complying to student security and privacy standards

    How to market an educational institution?

    Best education marketing strategies in 2021 incorporated by Canadian colleges and universities were audited and evaluated by the TEC before designing for our client from the education sector.

    1. Professional website with a customizable dashboard and custom content management system.
    2. Online Learning Platform to capture the rapidly changing intuitive market.
    3. ORM or online reputation management to gain control over negative and false reviews
    4. Cohesive CRM solution and unified database for intuitive reporting and re-targeting.
    5. Custom Structure and Theme for all social media channels
    6. Paid ad sets on social media channels like Instagram and Facebook to create brand awareness
    7. PPC advertisement for lead generation via Google.
    8. Professional videos for YouTube marketing, website integration and snippets for IGTV’s.

    Let us help you get ahead of your competitors from education sector .Get a quote now.

    Unleashing the Future of Real Estate Industry with Digital Expansion

    Unleashing the Future of Real Estate Industry with Digital Expansion

    In today’s fiercely competitive world, there is a lot of new-age ways to market and upscale real estate business.  Even the pioneers from the real estate sector are looking for ways to expand into the digital market and reach their full potential.

    Our real estate industry clients were focused to achieve more, step up their siloed processes, and hence partnered with The Expert Community.

    The Expert Community offered them the power of data and technology, upgraded business models, and assisted them in offering a better customer and tenant experience.

    Challenges

    Our clients from real estate sector lacked seamless customer experience, a website with professional and analytical capabilities. Also, inadequate marketing and data management solutions hampered service delivery. Their decision-making was severely slow and affected due to reliance on manual processes, limited reporting, and fragmented business flows.

    Solutions For Real Estate Sector

    The Expert Community offered these real estate firms extensive  and deep tenant knowledge that assisted them in acquiring new space and development.

    We helped them make suitable investment decisions by using advanced analytics and detailed knowledge of tenants. It is very necessary to understand shifts in tenant needs, have extensive expertise with macro-and micro market trends in the real estate sector, and use the full power of traditional and nontraditional data to allow us to provide careful diligence in acquisitions and dispositions.

    Professional websites with Virtual Reality and 3D were optimized to deliver a better view and experience of the property. 3D scans of the property were stitched together using tools like 3D Matterport that give an accurate description from the comfort of the consumer’s laptop.

    Customized CRM solutions tailored to the real estate sector were integrated into the website and other channels to boost the client’s lead cycle and deliver the best user experience.

    Diverse Ad campaigns across several competitive online mediums were set up to gain insights into customer behavior and analyze buying patterns. E-mail marketing campaigns were further fused with the audiences created.

    Advanced analytics and data science are fused and incorporated to help these clients from the real estate sector make informed decisions based on traditional and online data collection.

    Let us help you unleash your company’s true potential. Get Your Quote Now.

    Helping businesses transform into E-commerce stores

    Helping businesses transform into E-commerce stores

    We live in a changed and a more digitally evolved world after the corona pandemic. Customers don’t want to shop in retail commerce stores physically and wait in ques anymore. They prefer sitting in the comfort of their own homes and ordering products from e-commerce websites. 

    A lot of small- and large-scale offline businesses have chosen to take the brand online and sell through an e-commerce portal to generate more revenue and increase their consumer base rapidly. 

    Our client had a well-established business based out of the fashion industry and dealt with luxury brands and high street brands. Their retail commerce stores were spread across US, Canada and India. 

    The Expert Community-TEC assisted them to set up their very first E-commerce solution and upgrade their social media channels. We assisted them in gaining sales lead from instagram by focusing ad groups on millenials.The client’s conversion rate was increased to more than 60% just after 3 months.  

    Challenge 

    After the sudden shift in customers behavior and preferences after the corona pandemic, our client faced huge losses in terms of walk-in customers and sales. This was due to the lack of an interactive website, e-commerce store, social media presence and a great marketing strategy. They relied on word of mouth and were bound to a small radius around their retail commerce stores. 

    Solutions 

    The Expert Community helped the client to expand into digital commerce via open source e-commerce platform. After meticulous planning and research about the clients workflow, pain points and challenges TEC was able to design a highly customized e-commerce site. 

    The e-commerce portal was designed keeping in mind that the client can later integrate third party applications to it without any hassle and external help. 

    A cluster of special features were integrated to the e-commerce website that allowed it to record each session, show heat maps , interactions with forms and take feedback from existing and prospective customers.  

    All their prior data was uploaded to a CRM software that was integrated to their e-commerce store.This made launching and tracking marketing campaigns easier and hassle free.  

    Predictive analytics is one of the special features that was integrated to their e-commerce site that helps their marketing team to create content depending on the past behaviour of their customers, once they have been segmented.  

    Digital presence over social media channels like Instagram and Facebook were created to increase their customer base and increase brand familiarity. This helped them to get orders from customers which were unaware about the e-commerce store and gain more positive reach. 

    Which is the best platform for E-commerce?

    These electronic commerce stores or sites can be set up using open code or SaaS ecommerce platforms. It depends a lot on the client’s budget and needs. Open source is better for startups and new businesses because it’s free and cheap whereas SaaS offers better features and security.

    SaaS platforms are easier to use but can’t be subjected to unlicensed modifications. They are considered better because they are specifically designed for e- commerce unlike open-source platforms. Examples of SaaS platforms are Shopify, BigCommerce, CoreDNA, etc.

    Open-Source code e-commerce platforms like WordPress, Magento’s, Joomlas and Community Edition are used worldwide to make highly customized online stores that are free of cost but there is a scope for security breach.

    The Expert community assisted our client in building their e-commerce store using WordPress as it was well suited for our clients’ needs. The electronic store was highly customizable and even allowed them to install third party applications which wasn’t possible in SaaS platforms. 

    How to reverse engineer your competitors seo?

    It is very important to know who your competitors are in the industry and to check competitors website traffic. Competitor e-commerce sites will help you decide what to implement on your e commerce website and what not to.

    Reverse engineering a website can be easily achieved by tools like Semrush, SpyFu and Similar Web.These tools are free to use and very easy too. 

    TEC helped them to reverse engineer their competitors websites and assisted them in designing a unique SEO strategy, navigation patterns, checkout page and finding the best payment method  by combining the data mined from reverse engineering other e-commerce sites that work for them.

    Let us help you set up your e-commerce store and grow more. Get your quote now

    Branding & Marketing Strategies for Educational Sector in Canada

    Branding & Marketing Strategies for Educational Sector in Canada

    Introduction 

    The meaning of education changes from time to time and from place to place. Educational Institutions are under a constant need to reinvent their programs to match today’s requirements and adopt different marketing strategies to stay ahead in the education sector.  

    Our educational client is well established and is one of the best private colleges in Mississauga, Canada. Thousands of student populations have received their graduate certificate and are currently working as healthcare, business, accounting and IT professionals. 

    Our team at The Expert Community (TEC) took them on as a client as we believed that we could help them create a better brand identity and help it communicate better with their prospective students. 

    Challenges 

    The challenge we were facing with them was low visibility online, lack of brand strategy, student acquisition plan and lead management. A lot of prospective students were restricted to the medium of word of mouth. Our goal was to provide better lead and brand management technology, help them communicate better with their key stakeholders and make our client an educational milestone and one of best college in Canada. 

    A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

    Jeff Bezoz

    Solutions  

    Why is digital marketing necessary in education sector? 

    digital marketing

    Digital Marketing for education sector is relevant as it helps educational institutes in creating a better brand presence and helps them to reach their target audience with cost effectiveness. It is considered crucial now days because most of the students are users of internet. Digital Marketing also helps in distinguishing a brand from its competitors and stating their advantages over others.   

    Different types of digital marketing strategies adopted for this client included Website Redesigning, Mobile Optimization, Ad Placement, PPC campaigns, Remarketing campaigns, Technical SEO, On- Page SEO, Link Building, Stakeholder Networking, SEM, Video ads and paid ad sets on social media channels.  

    The content was created while kept in mind that it is easily shareable, increases traffic and gather attention. The ads were geotargeted to lookalike audiences with the client’s new brand identity kept in mind to track its impact and measure perceived brand image.  

    Why is redesigning your website important?  

    Website redesigning

    Website redesigning plays a very crucial role while creating a great first expression and implementing a new brand image. It makes it more SEO friendly, better audience retention, more modern and provides a user-friendly experience. 

    The digital & technology team at The Expert Community (TEC) suggested the client to use our website redesigning services to upgrade their non -functional and user- unfriendly website. We helped them create a website that was easy to navigate and was smoothly accessible and functional on mobile phones as 76% of the students use their mobile phones for universities and college research.  

    All their social media channels like Facebook, Instagram, Twitter, Pinterest, YouTube, etc were integrated with the new website as the team wanted their website to be the brand’s centre of social media hub. 

    Why is branding important in education sector? 

    Branding is extremely important as it sets the tone for the institution in the student’s mind. Branding is a very popular marketing practice after which the logo, message or symbol can be easily be identified with institution. Successful branding strategies helps to get recognition, more business value, generate new customers, build brand loyalty and even establishes trust in the targeted industry. 

    Hence, we helped them set up their branding strategy path after conducting numerous interviews with their management and currently enrolled students. After this branding exercise we were able to isolate the voice of the brand which helped us to create a perceivable brand identity.  

    The internal team at The Expert Community (TEC) launched strategic branding campaigns to eradicate the difference between the brand identity and brand image. It’s very crucial to have a comprehensive and impactful branding strategy as it helps to create a long-lasting expression into the minds of prospective students. 

    Custom Software development: Boon or bane? 

    Custom Software Development is surely a boon as it is focuses on narrowly defined sets of requirements described by the client. Its way better than the Off-the- shelf software available in the market as the custom software is more secure and scalable. 

    The custom software development team at TEC designed a software for the client that consolidates their insights from Google Ads Manager, Facebook Ads Manager, Website Analytics, Google Analytics, CRM and other channels into the custom software which made it easier for them to track and evaluate. 

    Different types of key performance indicators or KPI’s were set up to evaluate and track the progress of campaigns that help to form future predictions and logical conclusions.  

    The custom software team also assisted them in designing a custom software that focuses on career guidance/counselling and help the student populations to choose from the available courses. It also integrated virtual tours and assigning of prospective students to their personal counsellor which wasn’t available in any of the off-shelf software. 

    The client was highly impressed with the custom software development process as the team made sure all their requirements were kept in mind and give better output than any of the Off- the- shelf software. 

    Conclusion 

    Education Sector and Digital Marketing has a deep correlation in today’s world. Such marketing strategies assists educational institutions to build their brand and improve their student acquisition process. Let us help your brand reach its true potential in this digital age. Get Your Quote Now.