The education industry is changing the way other industries are transforming. The digitalization of this sector, i.e., an online learning platform, is touching the sky in terms of expansion and also adopting innovative strategies to accumulate advantages. Such evolution is bringing effective ways for students to achieve their career goals.
Meet our client, among the top 10 private colleges in Ontario, Canada. The client’s college offers diploma courses in healthcare, business, accounting, and the IT sector. Looking after the evolution and high competition, our client decided to reach out to us.
We, the Expert Community, analyzed and discussed the concern and offered them an end-to-end consulting in digital marketing solution, which includes the revamping of a website, content marketing, SEO, and most importantly, an online learning system.
The Challenge
The client lacked an effective way of managing their website content to enhance the user experience of visitors. They required a cohesive CRM strategy and implementation to unify their student data. They wanted to capture the fast-paced online education market by introducing an online learning platform.
Solution
We at The Expert Community assisted our client by providing a custom-made solution framework via Teamsite CMS to easily roll out new sites. Moreover, we redesigned a user-friendly website along with strategized industry-specific keywords in the content of the website and implemented proven search engine optimization tactics to build an online presence and rank on SERP.
Not only this, our professional digital marketers and web designers and developers planted a custom CRM solution with granular control, automated feed process, unified data, event management and other executive features.
We ensured our client by delivering the highest quality for the platform by performing functional testing (on the web elements used in teaching the concepts), system, integration, performance, security, and accessibility testing while adhering to strict release timelines and complying to student security and privacy standards.
This is how we marketed our client’s online learning platform…
Best education marketing strategies in 2025 incorporated by Canadian colleges and universities were audited and evaluated by the TEC before designing for our client from the education sector.
Professional website with a customizable dashboard and custom content management system.
Online Learning Platform to capture the rapidly changing intuitive market.
ORM or online reputation management to gain control over negative and false reviews
Cohesive CRM solution and unified database for intuitive reporting and re-targeting.
Custom Structure and Theme for all social media channels
Paid ad sets on social media channels like Instagram and Facebook to create brand awareness
PPC advertisement for lead generation via Google.
Professional videos for YouTube marketing, website integration, and snippets for IGTVs.
Also, we applied proven branding strategies for the online learning platform to flourish and become a popular private college.
Results: A Flourishing Learning Ecosystem
After launching the online learning platform for our client’s college, they yielded amazing results that impacted students, college, and educators positively. Here’s what the client achieved…
Increased Accessibility and Flexibility: Students gained access to high-quality educational resources anytime, anywhere. This flexibility catered to diverse learning styles and schedules, promoting inclusivity and lifelong learning.
Enhanced Engagement and Retention: Interactive learning modules, multimedia content, and gamification elements kept students engaged and motivated. This led to improved knowledge retention and a deeper understanding of concepts.
Personalized Learning Paths: The platform facilitated personalized learning by tailoring content and assessments to individual needs and learning paces.
Improved Learning Outcomes: Data-driven insights from the platform enabled educators to track student progress and adjust their teaching strategies accordingly. This resulted in improved academic performance and higher graduation rates.
Reduced Costs and Increased Efficiency: By leveraging online resources, the client benefited from minimized printing costs associated with traditional course materials. The platform also helped streamline administrative tasks and optimize resource allocation, leading to cost savings and improved operational efficiency.
Global Collaboration Opportunities: The platform facilitated collaboration and knowledge exchange between students and educators across geographical boundaries.
In conclusion, our client was really happy with the transformation of the website and hoped for the best days are yet to come. The results were astonishing and helped them achieve their success goals. Therefore, if you are similar to our client and struggling to find a stable place in this digital world, we happily welcome you to join us, and together let’s brew success that never fades!
Hey there! Diwali, the festival of lights, isn’t just about vibrant fireworks, delicious sweets, and family get-togethers. It’s also a hidden gem for businesses – a golden opportunity to win hearts and foster stronger connections with customers i.e, customer retention. Think of it as the ultimate festival for boosting customer loyalty.
Let’s dive into why Diwali is that magic ingredient.
What Businesses Experience says?
According to Criteo’s Holiday Preview 2023, it often seen festival season carries more chances to grow your customer & transform them into repeated shoppers. In addition, In 2022, it was also witnessed that on Black Friday, D2C businesses saw 79% of boost in their fresh new customers and during Diwali season, 5% of boom in sales.
However, when your business customer retention increases up to 5%, it’s likely to gain profit of 25-95%. Isn’t it jaw-dropping? It’s an incredibly successful ROI-boosting tactic.
As per the survey, establishing a personal connection with clients, providing outstanding assistance, and utilizing digital channels for engagement are essential elements in building a strong foundation of brand loyalty.
Here’s what you can do to boost your business customer loyalty and profit…
1. It’s All about Culture and Community
You know, Diwali isn’t just big in India; it’s celebrated with zest in various parts of the world. It’s not just about lighting up homes; it’s about celebrating the victory of light over darkness and good over evil. Families come together, exchange gifts, and spread happiness. Businesses can tap into this cultural significance to connect emotionally with their customers, creating a sense of togetherness and goodwill.
2. Who Doesn’t Love Gifts?
Now, think about the joy of receiving and giving gifts during Diwali – it’s an age-old tradition! As a business, this tradition is your golden ticket to show gratitude to your customers. You can offer personalized gifts, exclusive discounts, or special offers. These gestures not only make your customers’ day but also leave a lasting positive impression, nurturing loyalty and customer retention.
3. Building Meaningful Relationships
Diwali is the perfect time to connect with your customers beyond transactions. It’s a moment to reach out and show genuine interest by sending warm wishes or personalized messages. By embracing the festive spirit, businesses can build deeper, more meaningful relationships with their customers.
Did you know that during the festive season, consumer spending goes through the roof? People are on the lookout for the best deals and offers. It’s the perfect time for businesses to launch marketing campaigns, Diwali sales, and events to attract and retain customers. Offering competitive deals not only grabs new customers’ attention but also retains the existing ones.
5. Lasting Impressions Matter
The efforts and gestures you make during Diwali linger on in your customers’ minds. They remember the discounts, personalized greetings, and the special treatment they received. This translates to positive word-of-mouth, better brand recall, and a higher chance of customer retention in the long run.
6. More Purchases, More Love
Offering tempting deals and rewards during Diwali can lure customers into making repeat purchases. Loyalty programs, discounts, or redeemable points encourage them to keep coming back. It’s a cycle that nurtures a feeling of belonging and rewards for their continuous support.
7. Gratitude, the Game-Changer
Taking the chance to express gratitude to customers during Diwali can profoundly impact their loyalty. Whether through heartfelt notes, thank-you emails, or exclusive gifts, it’s a way for businesses to show their appreciation for customer support, strengthening the bond between company and customer.
A Festive Recipe for Success
Diwali isn’t just about celebrations; it’s a golden opportunity for businesses to deepen connections with customers and bolster customer retention. By embracing the festival’s cultural significance and traditions, businesses can leave a lasting impression. These efforts not only foster loyalty but also contribute to long-term business growth and success.
Our Client owns a tech startup and embarked on a mission to grow the industry with cutting-edge solutions. Their innovative approach to cloud computing and data analytics promised to revolutionize businesses.
The Challenge
Transforming Leads from Drip to Torrent
In the dynamic world of digital marketing, our client, a growing tech startup, was determined to maximize their online presence and generate a substantial lead pipeline. The client had a solid product, a motivated team, and a website, but leads were trickling in at a pace far below their growth ambitions. They sought a catalyst to turn the tide and make leads pour in. And, the client collaborated with us to boost business leads and gain remarkable results in the competitive market.
Our Magical Approach
Recognizing the need for an innovative and holistic strategy, we introduced “Cross-Function Content Magic.” This approach involved breaking down silos and fostering collaboration across teams. Here’s how it unfolded:
Collaborative Ideation
We initiated brainstorming sessions involving marketing, sales, and product teams. These collaborative brainstorming sessions helped us identify valuable content opportunities that aligned with their audience’s needs and pain points.
Diverse Content Creation
Our next step was to diversify content types. We produced blog posts, infographics, videos, webinars, and e-books tailored to different stages of the buyer’s journey. This helped us capture leads at various touchpoints.
Targeted Distribution
Our distribution strategy was finely tuned. We leveraged email marketing, social media, influencer partnership marketing to ensure that the right content reached the right audience segments at the right time.
Ongoing Analysis and Optimization
To maintain our momentum, we closely monitored performance metrics. If something wasn’t working as expected, we promptly tweaked our approach for continuous improvement.
The Results
The Leap in Lead Generation
Leads- 12%
Conversion Rate- 14%
Sales-75%
Leads surged significantly, marking a substantial increase compared to their previous performance.
Conversion rates improved as the content resonated better with their audience’s needs and challenges.
The sales team reported that leads generated through this strategy were of higher quality and more likely to convert into customers.
Not only did the quantity of leads increase, but also the rate of lead-to-customer conversion, which positively impacted the bottom line.
In a world where content is king, our “Cross-Function Content Magic” strategy broke down silos, encouraging collaboration and unlocking the true potential of our client’s lead generation efforts. The surge in leads not only met but exceeded expectations, transforming their business trajectory.
Join forces with us today to revolutionize your lead generation and elevate your business to new heights! Connect Today!
Our client, a well-established real estate agency with a diverse portfolio of properties, was determined to strengthen its market position. As a dynamic and forward-thinking agency, their agency specializes in providing exemplary real estate services, connecting buyers and sellers with their dream properties. With a commitment to excellence and a wide range of listings, they aspired to become the go-to choice for prospective buyers and sellers. So, we helped our client with best-ever content campaign strategy.
The Goal
Our client, a prominent real estate agency, faced a challenge and wanted a comprehensive solution to increase both lead generation and brand visibility. Leveraging a multi-channel content campaign strategy, we embarked on a journey to revolutionize their digital presence and achieve remarkable results.
The Challenge
Fierce Competition: The real estate industry is saturated with competitors vying for the attention of the same target audience.
Lead Generation: The client faced challenges in consistently generating high-quality leads from their digital efforts.
Brand Awareness: While reputable locally, the client sought to expand its reach and become a recognized name in a broader region.
The Solution
Our content campaign strategy was simple yet highly effective—combine engaging content creation with a multi-channel content campaign distribution approach. We aimed to provide value to the audience while strategically placing the client’s brand at the forefront of their minds.
How Did We Make It?
Content Creation and Optimization
First and foremost, we began by conducting a comprehensive content audit and identifying gaps in the client’s online presence. This included optimizing their website for search engines and user experience. We crafted a content calendar that featured a mix of:
Informative Blog Posts: Covering industry trends, buying/selling guides, and local market insights.
Engaging Social Media Posts: Highlighting properties, client testimonials, and community involvement.
Compelling Videos: Property tours, expert interviews, and client success stories.
Email Newsletters: Delivering curated content directly to subscribers’ inboxes.
Multi-Channel Distribution
The key to success lay in the distribution of our carefully crafted content across multiple channels:
Website: The optimized website became a hub for valuable real estate information and listings.
Social Media: Active engagement on platforms like Facebook, Instagram, and LinkedIn increased the client’s social media presence.
Email Marketing: Regular newsletters kept subscribers informed and engaged.
Paid Advertising: Strategic PPC campaigns on Google and social media channels reached a broader audience.
Community Engagement: Partnering with local events and charities fostered a sense of community and goodwill.
Data-Driven Analysis and Optimization
Our campaign was continuously monitored and analyzed. We tracked key metrics, including website traffic, social media engagement, email open rates, and lead generation. This data-driven approach allowed us to refine our strategy, allocating resources to the channels that delivered the best results.
The Results
Lead Generation Surge: 40%.
Digital Footprint Expansion: 55%
Engaged Community: 60 %
Impressive ROI: 500%
At last, our content campaign strategy made the client’s brand became synonymous with expertise and trustworthiness in the real estate market. Request a free quote today and unlock the path to realizing your business objectives, just as our satisfied client did. Seize this opportunity to let us spotlight your success on the global stage.
In today’s fast-paced, omnichannel world, customer experience is equally as important as a brand’s promise. Having a digital front office improves clients’ understanding of the changing digital needs of customers. Consequently, companies can now meet and exceed shifting customer expectations and simplify complex interactions to deliver early and intuitively on brand promise consistently across all customer touchpoints. This allows for a pivot in growth strategies to profitable areas beyond the core and funds new growth by optimizing costs in other parts of the organization.
Breakthrough marketing and sales-led growth especially in 2021 require a new model for marketers that are seamlessly integrated, data-driven and technology-enabled. Companies must bring together their marketing and sales function, strategies and capabilities to drive results across the entire customer lifecycle through hyper-relevant, best-in-class experiences. This is why we suggest our Digital Front Office to enhance CX—JivoChat Operations and TEC’s Intelligent Sales and Services Operations—to help our clients achieve new levels of collaboration across the marketing, sales and service organizations by unleashing the power of robust data, advanced analytics and enabling technology for sustainable growth.
Our Approach To Tailor Fit Digital Customer Experience
We believe that delighting your future customers lies in being client-centric. This has become only more important in today’s digital world. It means creating a culture that seeks to continuously improve customer experience. We will help you drive experience transformation and rigorously design and prioritize the customer experience.
Design and ideation lab — builds and manages the pipeline of new ideas that deliver your vision
Engine room — defines the operating model and is responsible for delivering working prototypes from the user journeys developed by the ideation lab
Deployment hub — drives the delivery initiatives at scale, e.g., people, process, policy, adoption of technology through the engine room
Transformation office — sets the program strategy, drives delivery execution, and engages executives and stakeholders throughout the process
When it comes to serving the customer of the future, the answers lie in being client-centric, especially in today’s world. It’s not about implementing technology to improve customer experience — it’s about running a business like a digital leader.
The structure of almost everything we do like how and what people buy, how and where they work, how they interact with others has been drastically changed by world events in 2020. The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Some have been in motion for years, and many have been accelerated by the COVID-19 pandemic.
4 Ways To Uptrend Your CX
We leverage TEC’s deep expertise in innovation, analytics, risk and cybersecurity to help you build necessary capabilities rather than simply technology. Omnichannel is the new channel when it comes to managing customer journeys.
The digital consumer expects speed, agility and self-service, virtually. The interactions on digital mediums are serving more than just a bridge to traditional call centers. Per the survey, nearly 50% of the service requests raised were through chatbots, self-care applications and social media platforms. The change is here to stay. Four pillars by TEC CX experts will guide you to address common mistakes and promote a seamless omnichannel and multichannel customer experience.
Advanced Analytics to comprehend Customer Behavior
Contact centers produce a huge quantity of valuable information. Call recordings alone can amount to as much as 1 terabyte of data every day. However, much of this data is unstructured. As a result, companies have historically struggled to tap into its value. TEC can apply advanced analytics to this trove of data, enabling them to gain a better understanding of the reasons for customer contacts.
Co-Opt the Contact Center to Support Digital Services
Rather than forcing customers into digital channels, we assist companies to create the conditions that will encourage them to change their habits over time by themselves. To get customers into the habit of using digital self-serve, TEC believes that there are five criteria that are very important. So we help the company to develop action plans to deliver so that the customer must:
Know that the channel exists.
Be confident that they will get the outcome they want.
Have a good enough reason to try the channel.
Have a seamless entry process that involves less effort than doing things the old-fashioned way.
Be satisfied that their needs were met with minimal effort.
Fusion of Digital Self-Serve and Human Support
We determine how the digital and human channels of your firm can best support each other in helping customers resolve issues or complete transactions faster. Human-assisted channels, such as chat, social media, and community forums, can add more value if their purpose is to help a customer remain with digital self-serve.
Reduction Of Failure Points by Analyzing Human and Digital Contacts
TEC combines digital and contact center analytics to identify and eliminate the digital failures that lead to new contacts with human agents. The most valuable insights come from linking together the footprints customers leave when they interact with each channel. This allows us to identify the points where customers are abandoning self-serve and calling the contact center.
Let us guide you to a better future with the best CX — one where every customer interaction is smart and seamless, every process is fully automated and paperless, and everyone is ready for whatever the future holds. Get your quote now.
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