How we helped our Client Skyrocket Leads through Cross Function Content Magic

    How we helped our Client Skyrocket Leads through Cross Function Content Magic

    by | Oct 21, 2023 | Case Study, Digital Marketing

    Client Story

    Our Client owns a tech startup and embarked on a mission to grow the industry with cutting-edge solutions. Their innovative approach to cloud computing and data analytics promised to revolutionize businesses.

    The Challenge

    Transforming Leads from Drip to Torrent

    In the dynamic world of digital marketing, our client, a growing tech startup, was determined to maximize their online presence and generate a substantial lead pipeline.   The client had a solid product, a motivated team, and a website, but leads were trickling in at a pace far below their growth ambitions. They sought a catalyst to turn the tide and make leads pour in. And, the client collaborated with us to boost business leads and gain remarkable results in the competitive market.

    Our Magical Approach

    Recognizing the need for an innovative and holistic strategy, we introduced “Cross-Function Content Magic.” This approach involved breaking down silos and fostering collaboration across teams. Here’s how it unfolded:

    Collaborative Ideation

    We initiated brainstorming sessions involving marketing, sales, and product teams. These collaborative brainstorming sessions helped us identify valuable content opportunities that aligned with their audience’s needs and pain points.

    Diverse Content Creation

    Our next step was to diversify content types. We produced blog posts, infographics, videos, webinars, and e-books tailored to different stages of the buyer’s journey. This helped us capture leads at various touchpoints.

    Targeted Distribution

    Our distribution strategy was finely tuned. We leveraged email marketing, social media, influencer partnership marketing to ensure that the right content reached the right audience segments at the right time.

    Ongoing Analysis and Optimization

    To maintain our momentum, we closely monitored performance metrics. If something wasn’t working as expected, we promptly tweaked our approach for continuous improvement.

    The Results

    The Leap in Lead Generation

    Leads- 12%

    Conversion Rate- 14%

    Sales-75%

    • Leads surged significantly, marking a substantial increase compared to their previous performance.
    • Conversion rates improved as the content resonated better with their audience’s needs and challenges.
    • The sales team reported that leads generated through this strategy were of higher quality and more likely to convert into customers.

    Not only did the quantity of leads increase, but also the rate of lead-to-customer conversion, which positively impacted the bottom line.

    In a world where content is king, our “Cross-Function Content Magic” strategy broke down silos, encouraging collaboration and unlocking the true potential of our client’s lead generation efforts. The surge in leads not only met but exceeded expectations, transforming their business trajectory.

    Join forces with us today to revolutionize your lead generation and elevate your business to new heights! Connect Today!

    How our Multi Channel Content Campaign Strategy Ignited Leads for Real Estate Client

    How our Multi Channel Content Campaign Strategy Ignited Leads for Real Estate Client

    by | Oct 18, 2023 | Case Study, Digital Marketing

    The Client: Leading Real Estate Agency

    Our client, a well-established real estate agency with a diverse portfolio of properties, was determined to strengthen its market position. As a dynamic and forward-thinking agency, their agency specializes in providing exemplary real estate services, connecting buyers and sellers with their dream properties. With a commitment to excellence and a wide range of listings, they aspired to become the go-to choice for prospective buyers and sellers. So, we helped our client with best-ever content campaign strategy.

    The Goal

    Our client, a prominent real estate agency, faced a challenge and wanted a comprehensive solution to increase both lead generation and brand visibility. Leveraging a multi-channel content campaign strategy, we embarked on a journey to revolutionize their digital presence and achieve remarkable results.

    The Challenge

    Fierce Competition: The real estate industry is saturated with competitors vying for the attention of the same target audience.

    Lead Generation: The client faced challenges in consistently generating high-quality leads from their digital efforts.

    Brand Awareness: While reputable locally, the client sought to expand its reach and become a recognized name in a broader region.

    The Solution

    Our content campaign strategy was simple yet highly effective—combine engaging content creation with a multi-channel content campaign distribution approach. We aimed to provide value to the audience while strategically placing the client’s brand at the forefront of their minds.

    How Did We Make It?

    Content Creation and Optimization

    First and foremost, we began by conducting a comprehensive content audit and identifying gaps in the client’s online presence. This included optimizing their website for search engines and user experience. We crafted a content calendar that featured a mix of:

    Informative Blog Posts: Covering industry trends, buying/selling guides, and local market insights.

    Engaging Social Media Posts: Highlighting properties, client testimonials, and community involvement.

    Compelling Videos: Property tours, expert interviews, and client success stories.

    Email Newsletters: Delivering curated content directly to subscribers’ inboxes.

    Multi-Channel Distribution

    The key to success lay in the distribution of our carefully crafted content across multiple channels:

    Website: The optimized website became a hub for valuable real estate information and listings.

    Social Media: Active engagement on platforms like Facebook, Instagram, and LinkedIn increased the client’s social media presence.

    Email Marketing: Regular newsletters kept subscribers informed and engaged.

    Paid Advertising: Strategic PPC campaigns on Google and social media channels reached a broader audience.

    Community Engagement: Partnering with local events and charities fostered a sense of community and goodwill.

    Data-Driven Analysis and Optimization

    Our campaign was continuously monitored and analyzed. We tracked key metrics, including website traffic, social media engagement, email open rates, and lead generation. This data-driven approach allowed us to refine our strategy, allocating resources to the channels that delivered the best results.

    The Results

    Lead Generation Surge: 40%.

    Digital Footprint Expansion: 55%

    Engaged Community: 60 %

    Impressive ROI: 500%

    At last, our content campaign strategy made the client’s brand became synonymous with expertise and trustworthiness in the real estate market. Request a free quote today and unlock the path to realizing your business objectives, just as our satisfied client did. Seize this opportunity to let us spotlight your success on the global stage.

    Customer Experience(CX): New Masterplan To Reignite Growth

    Customer Experience(CX): New Masterplan To Reignite Growth

    by | Jul 26, 2021 | Customer Experience

    In today’s fast-paced, omnichannel world, customer experience is equally as important as a brand’s promise. Having a digital front office improves clients’ understanding of the changing digital needs of customers. Consequently, companies can now meet and exceed shifting customer expectations and simplify complex interactions to deliver early and intuitively on brand promise consistently across all customer touchpoints. This allows for a pivot in growth strategies to profitable areas beyond the core and funds new growth by optimizing costs in other parts of the organization.  

    Breakthrough marketing and sales-led growth especially in 2021 require a new model for marketers that are seamlessly integrated, data-driven and technology-enabled. Companies must bring together their marketing and sales function, strategies and capabilities to drive results across the entire customer lifecycle through hyper-relevant, best-in-class experiences. This is why we suggest our Digital Front Office to enhance CX—JivoChat Operations and TEC’s Intelligent Sales and Services Operations—to help our clients achieve new levels of collaboration across the marketing, sales and service organizations by unleashing the power of robust data, advanced analytics and enabling technology for sustainable growth.

    Our Approach To Tailor Fit Digital Customer Experience

    We believe that delighting your future customers lies in being client-centric. This has become only more important in today’s digital world. It means creating a culture that seeks to continuously improve customer experience. We will help you drive experience transformation and rigorously design and prioritize the customer experience.

    • Design and ideation lab — builds and manages the pipeline of new ideas that deliver your vision
    • Engine room — defines the operating model and is responsible for delivering working prototypes from the user journeys developed by the ideation lab
    • Deployment hub — drives the delivery initiatives at scale, e.g., people, process, policy, adoption of technology through the engine room
    • Transformation office — sets the program strategy, drives delivery execution, and engages executives and stakeholders throughout the process

    When it comes to serving the customer of the future, the answers lie in being client-centric, especially in today’s world. It’s not about implementing technology to improve customer experience — it’s about running a business like a digital leader.

    customer experience

    The structure of almost everything we do like how and what people buy, how and where they work, how they interact with others has been drastically changed by world events in 2020. The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Some have been in motion for years, and many have been accelerated by the COVID-19 pandemic.

    4 Ways To Uptrend Your CX 

    We leverage TEC’s deep expertise in innovation, analytics, risk and cybersecurity to help you build necessary capabilities rather than simply technology. Omnichannel is the new channel when it comes to managing customer journeys. 

    The digital consumer expects speed, agility and self-service, virtually. The interactions on digital mediums are serving more than just a bridge to traditional call centers. Per the survey, nearly 50% of the service requests raised were through chatbots, self-care applications and social media platforms. The change is here to stay. Four pillars by TEC CX experts will guide you to address common mistakes and promote a seamless omnichannel and multichannel customer experience.

    1. Advanced Analytics to comprehend Customer Behavior

    Contact centers produce a huge quantity of valuable information. Call recordings alone can amount to as much as 1 terabyte of data every day. However, much of this data is unstructured. As a result, companies have historically struggled to tap into its value. TEC can apply advanced analytics to this trove of data, enabling them to gain a better understanding of the reasons for customer contacts.

    1. Co-Opt the Contact Center to Support Digital Services

    Rather than forcing customers into digital channels, we assist companies to create the conditions that will encourage them to change their habits over time by themselves. To get customers into the habit of using digital self-serve, TEC believes that there are five criteria that are very important. So we help the company to develop action plans to deliver so that the customer must:

    1. Know that the channel exists.
    2. Be confident that they will get the outcome they want.
    3. Have a good enough reason to try the channel.
    4. Have a seamless entry process that involves less effort than doing things the old-fashioned way.
    5. Be satisfied that their needs were met with minimal effort.
    1. Fusion of Digital Self-Serve and Human Support

    We determine how the digital and human channels of your firm can best support each other in helping customers resolve issues or complete transactions faster. Human-assisted channels, such as chat, social media, and community forums, can add more value if their purpose is to help a customer remain with digital self-serve.

    1. Reduction Of Failure Points by Analyzing Human and Digital Contacts

    TEC combines digital and contact center analytics to identify and eliminate the digital failures that lead to new contacts with human agents. The most valuable insights come from linking together the footprints customers leave when they interact with each channel. This allows us to identify the points where customers are abandoning self-serve and calling the contact center.

    Let us guide you to a better future with the best CX   — one where every customer interaction is smart and seamless, every process is fully automated and paperless, and everyone is ready for whatever the future holds. Get your quote now.