Online Learning Platform For Education Industry
The rapid digitalization of the education sector in Canada has forced many institutions to opt for new strategies to reap the benefits of digital marketing in education sector.
Our client is from the education sector in Canada and is among the top ten private colleges in Ontario. It offers courses in healthcare, business, accounting and the IT sector.
The Expert Community enabled them to provide end to end implementation of their website, content management system and online learning system.
The Challenges
The client lacked an effective way of managing their website content to enhance the user experience of visitors. They required a cohesive CRM strategy and implementation to unify their student data. They wanted to capture the fast-paced online education market by introducing an online learning platform.
Solution
The Expert Community assisted them by providing a custom solution framework via Teamsite CMS to easily roll out new sites. Implementations of friendly and structured URL’s and industry-specific keywords to achieve search engine optimization.
A custom CRM solution with granular control, automated feed process, unified data, event management and other executive features was created and implanted.
TEC ensured delivering the highest quality for the platform by performing functional testing (on the web elements used in teaching the concepts), system, integration, performance, security, and accessibility testing while adhering to strict release timelines and complying to student security and privacy standards
How to market an educational institution?
Best education marketing strategies in 2021 incorporated by Canadian colleges and universities were audited and evaluated by the TEC before designing for our client from the education sector.
- Professional website with a customizable dashboard and custom content management system.
- Online Learning Platform to capture the rapidly changing intuitive market.
- ORM or online reputation management to gain control over negative and false reviews
- Cohesive CRM solution and unified database for intuitive reporting and re-targeting.
- Custom Structure and Theme for all social media channels
- Paid ad sets on social media channels like Instagram and Facebook to create brand awareness
- PPC advertisement for lead generation via Google.
- Professional videos for YouTube marketing, website integration and snippets for IGTV’s.
Let us help you get ahead of your competitors from education sector .Get a quote now.