At The Expert Community, we take pride in pushing the boundaries of web development. Recently, we partnered with an organization, a leading real estate firm, to transform their online presence with Progressive Web Apps (PWAs). Our expert web app developers took the chance to help the organization. We went in deep to the requirement and brought the best solution.
This case study dives into the challenges the client faced, our PWA development approach, and the impressive results we achieved together. Let’s have an overview how we helped client achieve their goals.
The CHALLENGE: An Exhausted Mobile Web Experience
Client’s existing mobile website struggled to keep up with user expectations. Slow loading times, limited functionality offline, and a lack of engagement features hampered user experience and conversion rates.
In a mobile-first world, this was a significant barrier to their growth which needed a proper mobile or web application strategic solution.
Below is the solution, we implemented to bring drastic change into the website.
Our SOLUTION: Building a PWAs Powerhouse
We knew a native app wasn’t the answer. Development costs and app store hurdles wouldn’t align with client’s goals. So, we implemented the web app development solution called Progressive Web Apps (PWAs), which is the perfect blend of web and app. Here’s how we built a PWA that offered:
Lightning-Fast Performance: Optimized code and service workers ensured a smooth, app-like experience even on slow connections.
Offline Functionality: Key features and content remained accessible, even without an internet connection.
Push Notifications: We enabled real-time engagement, keeping users informed and driving repeat visits.
Home Screen Installability: Users could add the PWA to their home screen for instant access, just like a native app.
The IMPACT: Measurable Success
The results spoke the real achievement of the client’s real estate website. After building PWA, we found below positive transformation that made client smile and leap of faith to continue the race of the ultimate success.
Increased User Engagement: 60% in user engagement metrics like session duration and page views.
Improved Conversion Rates: A significant rise of 5.29% in conversions, directly impacting company’s bottom line.
Enhanced Brand Loyalty: By providing a superior user experience, we empowered stronger brand loyalty and customer satisfaction.
This case study demonstrates the potential of PWAs to revolutionize the mobile experience within the real estate industry. By offering a fast, engaging, and accessible platform, PWAs can significantly improve user engagement, conversions, and ultimately, a company’s success. If you’re on the same track this firm was, this is the ultimate solution to your problems.
Ready to supercharge your mobile web experience? Say goodbye to sluggish loading times and hello to lightning-fast performance with PWAs!
Contact The Expert Community now for a free consultation and unleash the true power of your online presence. Don’t miss out on the future of mobile browsing – seize it today
Digital marketing is a battlefield, filled with competition and strategies to win the game. One of the best weapons in digital marketing is data analytics. Gone are the days of guesswork and flying blind. By using analytics, you can make data-driven decisions that optimize campaigns, target the right audience, and ultimately supercharge your return on investment (ROI). Today, we’ve brought you some digital marketing improvement tips and real-time insights to help you achieve your business goals.
Let’s start with some insights to see how data analytics is casting its spell on business enhancement.
After doing deep research on the internet and companies, we found that, according to HubSpot’s 2300 customers, companies who blogs generate 3x more leads i.e., 126% compared to companies that don’t blog. Yes! Blogs have information about your company and also provide helpful details when needed. This strategy is the most effective way to make your presence in the hearts of your target audience.
What you need to check is: is your content strategy up-to-date? Along with looking at your website traffic, which blog posts or landing pages are generating the most buzz? This will help you understand where your leads are coming from and what enhancements you need to make.
The world is evolving and bringing challenges for digital marketers to create new strategies for good performance. Today, people use more mobile devices than desktops. According to Statista reports, over 63% of global website traffic now comes from mobile devices.
In 2024, over 60% of website visits now come from smartphones and tablets, not desktops.
By next year i.e., 2025, there will be over 1 billion super-fast 5G connections around the world.
Almost everyone (92%) who uses the internet prefers their smartphone for browsing.
You need to check whether your website is mobile-friendly or not. If not, make it mobile-friendly, and then dive into your data analytics and see if your bounce rate (percentage of visitors leaving after one page) is higher on mobile compared to desktop.
And then make the required changes, like ensuring your mobile site loads faster. Clear design, large fonts, and easy navigation for small screens, put key information and CTAs above the fold on mobile. Use high-quality, mobile-friendly images, and monitor bounce rate and A/B test mobile elements.
Next, we all know social media engagement is taking place all over the internet. Meta has fewer daily users! This means it’s important to spread your marketing efforts across different social media platforms, not just rely on one.
Think of it like putting your eggs in multiple baskets—reach your audience wherever they hang out online! See which platforms resonate most with your target audience and tailor your content accordingly.
These real-time insights from the tech giants and digital marketing improvement tips help your business succeed and become a lead magnet once applied to the website.
How can Data Analytics Help Create Marketing Strategy?
Data analytics is an important source for crafting a winning marketing strategy. Here’s how it swoops in to save the day:
Knowing Your Super Squad (Target Audience)
Data helps you understand your ideal customer. You’ll see demographics, interests, and online behavior, painting a clear picture of who to target with your marketing messages.
Content Experiences (Creating the Right Content)
Data reveals what content resonates with your audience. See which blog posts are most popular, what topics generate social media buzz, and use that to create content they’ll love.
Campaign Crime Fighting (optimizing for success)
Data allows you to track your marketing campaigns. See what’s working and what’s not, and adjust strategies on the fly. No more throwing punches in the dark!
Targeting Victory (Reaching the Right People)
Data helps you target your ads with Bulls Eye Marketing. Data helps target your ads perfectly. For example, it helps you understand that you should reach gym lovers with your gym deals, not cat people with kitty toys. It assists in hitting the right audience every time!
Budget Genius (Maximizing ROI)
Data shows you where your marketing budget is best spent. You can identify high-performing channels and ditch the ones that aren’t delivering results, saving you cash!
It is said truly that “Data is King, But Insights are your Crown.” Data-driven decision-making is the cornerstone of successful digital marketing in 2024 and beyond. Don’t be intimidated by the numbers; make the best use of the data!
By leveraging data analytics and digital marketing improvement tips, you can become the game-changer of your digital marketing efforts and the one your audience craves.
If you are completely unsure of how to leverage data analytics, you can rely on us. Our digital marketing experts are well-versed in analyzing data and bringing innovative ideas and strategies to the table. Click here for tailored data analytics services!
Color is a power which directly influence the soul. A perfect combination of colors can put life to any piece of art or any object. Therefore, to make any object more attractive and appealing , designers need to be very particular while designing anything. They have to look for the perfect color combination according to the requirements of the client .Choosing the best color tools for designers is a hard task and requires someone with good coloring sense to accomplish this task.
Here are some amazing color tools for designers described below…
5 Best Color Tools for Designers to Craft a Masterpiece
The phycology of colors is very important in designing. If your brand doesn’t have right color combination in your website or digital assets, your website won’t be visual appealing to your audience.
As of now let’s have an overview of these tools which play the role of a helping hand to the designers .
It is an AI color tool for designers . It helps the designers to discover , search and save color combinations that you’ll love. Khroma is the fastest way to generate , discover ,search and save color combos .
Khroma has learned from thousands of the most popular human made palettes across the internet to produce great combos.
Khroma’s search allows you to filter the generator by the hue , tint, value ,color , as well as hex and rgb values. You can create unlimited library of your favorite combos to reference later.
This is a platform which provides thousands of trendy hand picked color palettes. It is a free and open platform. It is a curated collection of beautiful colors , updated daily. It serves thousands of color schemes for many different design and art purposes.
Anyone can save their favorite palettes ,manages their personal collection , and have a quick access to copy the color codes . When clicking on the like button the palette, it’s saved on your browser’s “local storage.” Therefore, you can access it and manage your personal collection without the need of logging in to color hunt .
Culrs gives the designers a simple smart approach to choose color palettes. Culrs is an open platform for the user to choose color palettes for their application with extreme ease .
Curls is a product that is constantly updating and learning the color theory and science of colors from all over the internet ,as well as the strategic color theory concepts used by some of the great products that people have already adapted to, in their daily life .
It is the super fast color scheme generator. You can customize your colors precisely by adjusting temperature, hue , saturation , brightness etc.
You can even export your palettes in several handy formats like PNG , PDF, SCSS, SVG or copy the permanent URLs . By creating your profile you can keep all your color schemes well organized with name and tags . You can create , save and share perfect palettes in seconds .
Discover the history of color palettes throughout the past 4000 years. The tagline says , “Take a leap through time and see the colors of history .”
It is a collection of 180 color palettes that showcase colors used throughout 12 distinct eras in history. Each palette were created by sampling pieces of artwork in the time period.
These are some amazingly color tools platforms for designers which can be very useful and make the work of not only of designers but of every individual who find it difficult to look for a perfect color combination much easier.
What is 60-30-10 Rule of Designers?
After choosing the best color tools for designers, it’s crucial for you to understand the rule. The 60-30-10 rule is a popular guideline particularly used in web design and graphic design. It is to create visually balanced and harmonious color schemes. Here’s what you need to know:
60% Dominant Color: This is the primary color that takes up the most space in your design. It often forms the background or main body of your content.
30% Secondary Color: Supporting color that complements the dominant color and adds depth to your design. Also, used for larger elements but less than the dominant color.
10% Accent Color: This is a contrasting or highlight color used sparingly to draw attention to specific elements or create visual interest. Thus, used in the smallest proportion of the three colors.
By following this rule, you can ensure your design isn’t overwhelming. The dominant color provides a foundation, the secondary color adds structure, and the accent color creates pops of interest.
Bottom Line!
“Life is too short to live in black and white.”
These days people have become too peculiar for choosing a perfect color scheme whether it is for the painting of house or the color of the dress . Some are good at dealing with colors while others are not. So, keep in mind need of your brand’s visual appearance and also the importance of colors in their daily life.
Hence, read our other blog post on types of logo design to master the graphic designing practices and if you want more blog posts like this, subscribe to our newsletter.
A leading manufacturer of industrial parts, faced a growing concern – phishing attacks. With a rise in cybercrime, they knew their employees were potential targets. They partnered with The Expert Community for Cybersecurity Services to conduct a phishing attack simulation exercise.
The Challenge
They lacked a clear understanding of its employees’ awareness to phishing scams. They wanted to:
Gauge overall cybersecurity awareness within the organization.
Develop targeted training programs to address weaknesses.
Solution
At Expert Community, our cybersecurity experts designed a multi-phased phishing simulation exercise. Here are they…
Planning & Customization: In collaboration with organization, we crafted realistic phishing emails mimicking common tactics like:
Spoofed sender: Emails seemingly from IT or HR departments.
Urgent requests: Pressuring employees to click links for critical updates or password resets (never done via email).
Fake login pages: Designed to look identical to legitimate company login portals.
Campaign Launch: The simulated emails were sent to a targeted group of employees, excluding those already undergoing cybersecurity training.
Monitoring & Reporting: The Community monitored employee behavior. Click-through rates and attempted logins on fake pages identified vulnerable individuals.
The Results
20% of employees clicked on suspicious links, highlighting the need for training.
Several employees entered credentials on the fake login pages, indicating a critical gap in recognizing phishing attempts.
The simulation sparked crucial conversations within the organization:
Security Awareness Training: We developed targeted training modules based on the simulation results, focusing on identifying red flags in phishing emails and secure login practices.
Open Communication: The organization leader openly discussed the exercise with employees, emphasizing the importance of cybersecurity and encouraging them to report suspicious emails.
The phishing simulation was a turning point for the organization. It:
The exercise identified areas needing improvement in employee cybersecurity awareness.
Training equipped employees to recognize and report phishing attempts, making them the first line of defense.
Open communication initiated a culture of security within the organization.
Phishing simulations are a valuable tool for any business. They expose weaknesses and allow for targeted training, ultimately saving your organization from costly data breaches and reputational damage.
If you’ve been struggling with same issue and looking for the right cybersecurity solution. We at The Expert Community offer tailored cybersecurity services to help your business navigate the challenges.
Connect with us to discuss a customized phishing simulation exercise and build a culture of security within your organization.
The stakes are high in oncology drug development: The process is costly, the competition is fierce, and the mission — saving live is critical. And the traditional method was worthless and took an extra effort and time for cancer drug development. Now, the time has changed and evolved with high-end technologies to streamline healthcare effortlessly and effectively. Here’ is one of the example of successful project which saw a ray of hope in darkness.
The Challenge
A major pharmaceutical company wanted to improve its highly manual process for conducting clinical trials for its cancer drugs. The company wanted to reduce the time it takes to conduct clinical trials for cancer drugs while increasing the effectiveness and safety of the drug development process.
The organization chose us- The Expert Community as a partner for this ongoing initiative because of our proven experience in data science and artificial intelligence, as well as our deep expertise in life science and pharmaceutical industry.
The Solution
Our overall goal was to use AI to enhance decision-making in the clinical trials phases of cancer drug development. AI improves the process of selecting candidates for specific drugs by collecting evidence of drug effectiveness based on chemical structure and how the targeted body tissue responds.
We worked closely with the company’s pharmaceutical development & commercialization organization to build an automated process for data analysis in preclinical trials. The power of AI helped us predict adversely drug reactions, which resulted not only in a safer and faster process but also a more streamlined regulatory approval process.
The Result
The data science and AI-powered approach to cancer drug development yielded significant improvements for our pharmaceutical client:
Reduced Preclinical Trial Time: The automated data analysis process, powered by AI, led to a 3-4 year reduction in preclinical trial times. This translates to faster development of potentially life-saving cancer drugs.
Enhanced Safety and Efficiency: AI’s ability to predict adverse drug reactions streamlined the process, leading to safer drug development and a more efficient regulatory approval process.
Cost Reduction: By shortening trial times and optimizing processes, the client achieved significant cost savings per patient.
Reusable Assets and Knowledge Base: Each project phase generated reusable assets like case studies and technical knowledge. This valuable information can be applied to future research and development initiatives, further accelerating drug development and improving success rates.
By partnering with an experienced data science team of The Expert Community, our client’s pharmaceutical company accelerated the development of life-saving cancer treatments, improving safety, and optimizing costs.
Therefore, are you facing challenges in your own cancer drug development pipeline? We can help! Contact us today to discuss how our expertise in data science and AI can simplify your clinical trials, reduce costs, and ultimately, bring life-saving treatments to patients faster.
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