The Latest Social Media Insights and Trends to Watch out in 2024

    by | Mar 23, 2024

    Do you know? Around 200 million social media users visit at least one business profile every day. Today, we are all aware of social media. From businesses to individuals, everyone is using it either for brand awareness, to become popular, or to discover the latest news, shop,  etc. In 2024, looking at the latest social media insights, such platforms will completely change the way we engage.

    Moreover, social media has become the seamless bridge to reach your target audience for ultimate growth and success. Looking at this current trend, we thought to examine the platforms for gathering insights that would help industries transform their marketing strategies. Let’s get started.

    The Hottest Social Media Insights to Skyrocket Your Business in 2024

    According to Forbes Advisor India, 77% of businesses use social media platforms to connect with customers. The increased rate of social interaction encourages industries to set up their businesses for greater reach.

    Not only this, but this comprehensive social media insight highlights that 90% of users follow at least one brand. This high-rise percentage shows and encourages businesses to make the best use of social media. Such platforms are a powerful way to interact with customers and create a long-lasting memory of being trusted and becoming customers’ best-ever brand.

    Moreover, Nigeria is in the top-most position for social media users, as people in Nigeria spend more than 4 hours daily on social media.

    According to, 4.95 billion social platform users—60.6% of the world’s population—use LinkedIn, Facebook, Instagram, Twitter, TikTok, and more. Users also prefer to do every task on these platform. It makes easier to narrow down their search and they get everything under one roof. Some facts showcased by Social Pilot to understand social world clearly.

    The social media insights on general social media facts

    So, businesses should opt for social media marketing trends in 2024 and craft viral social media marketing campaign for collaborating and engaging with customers.

    The number of active users on different social web platforms:

    Facebook: 3.049 Billion

    Instagram: 2 Billion

    Linkedin- 61 Million

    Youtube- 2.94 Billion

    X- 335.7 Million

    The social media insights of active users on the above-mentioned platforms have different ways of using them. Some of the users are for entertainment, job search, shopping, connecting with customers, etc. Sprout social discovered various reasons for the use of online community platforms.

    6 Must-Try Social Media Marketing Trends in 2024 that Get You Noticed

    The battlefield of social media platforms is yet to be explored and will continue to evolve. After doing deep research, we found these social media marketing trends in 2024 for businesses to follow for higher engagement, brand awareness, and more. Let’s understand how you can become a game changer on online community platforms.

    Authenticity with Playfulness Crafts Genuine Connection

    Consumers are craving genuine connections on social media. Polished marketing campaigns are taking a backseat to relatable content that showcases the real you or your brand’s personality.

    Actionable Tip: Use behind-the-scenes glimpses, employee spotlights, and user-generated content to build trust and transparency.

    Short-Form Videos Entertain Users and Build Customer Loyalty

    While video has been a dominant force for a while, shorter formats are taking center stage. Platforms like TikTok and Instagram Reels are booming, with audiences demanding quick, engaging content.

    Actionable Tip: Experiment with short-form video formats to share snippets of your brand story, tutorials, or product demonstrations.

    Social Commerce for Instant Shopping

    Social media platforms are becoming one-stop shops, allowing users to discover products, research brands, and make purchases directly within the app.

    Actionable Tip: Leverage social commerce features to showcase your products, run targeted ad campaigns, and offer seamless buying experiences.

    SEO Tactics for Getting Discovered on Feed

    Just like websites, social media profiles need to be optimized for searchability. Optimize your bios, captions, and hashtags with relevant keywords to help users discover your content.

    Actionable Tip: Research relevant hashtags, include keywords in your content naturally, and track your performance to see what resonates with your audience.

    Data Privacy Builds Trust and Reliability

    With growing concerns about data privacy, users are demanding more control over their information. Expect to see social media platforms offering users more options to manage their data and privacy settings.

    Actionable Tip: Stay updated on evolving privacy regulations and be transparent about how you collect and use user data.

    User-Generated Content to Magnetize Gold

    Social media offers a goldmine for fostering a loyal brand community. Go beyond broadcasting and actively engage with your audience. Respond to comments, host interactive polls, and encourage user-generated content (UGC) to build a sense of belonging.

    Actionable Tip: Run contests and giveaways that encourage user-generated content around your brand. Respond to comments and messages promptly, and show appreciation for your audience’s engagement.

    Also Read:- Why social media marketing is a must-have for business success?

    So, these were the social media marketing trends of 2024 to follow. When looking more in depth, according to the Neil Patel Survey Report, they found types of content that generated the most engagement.

    social media insights on types of content that generates the most engagement.

    Final Verdict!

    In conclusion, looking at social media insights and trends for 2024, it’s confirmed that businesses can rely on social platforms to build brand awareness. Day by day, engaging content is generated, winning the hearts of the audience. Laughter-filled contents highlighting useful information are marked as a higher priority to try.

    Therefore, if you are an entrepreneur or a tycoon struggling to fit in this modern world, collaborating with social media marketing experts can surely help you upgrade your business.

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