The combination of today’s volatility, changing growth areas, and new technologies disrupting the global economy have given way to a more connected and discernible global fashion consumer than ever before. As the pace of industry change accelerates, having innovative and sustainable business models is increasingly important.
Amid increasing pressure on performance, shifting consumer behaviours, and accelerating demand for digital, there is an imperative to act decisively to prepare for the next normal.
That was the motivation driving our client, a bespoke fashion brand based out of Hong Kong with a history of over the decades. In a world dominated by the fashionable and the ephemeral, our client is the epitome of classic and timeless style, often considered as a veritable Pandora’s box. They have built their reputation through brick-and-mortar stores all around the globe, but the rise of an online e-commerce store was both necessary and inevitable due to the Covid-19 pandemic. By joining forces with TEC, they ended up with an increase of 45% in sales and 34.57% in client retention.
The COVID-19 pandemic is simultaneously an unprecedented health crisis and a global economic shock especially for niche luxury fashion houses that weren’t digital.
Our client from the fashion industry lacked an intuitive e-commerce professional website, logistics management solution, secure payment gateway and a customer-centricity solution to rebrand their digital marketing approach and upscale their sales affected due to the shutting down of their physical flagship store due to the pandemic.
We assisted our client from the fashion industry in a fastrack manner to develop a complex and multi-level digital plan to launch them in the digital marketplace on time.
TEC chose an open-source e-commerce platform to integrate tools that supports BigData, AI, ML and other 3rd party tools without any hassle. Microsoft Clarity solution was integrated with their newly redesigned website to track each website interaction in the forms of heat, clicks, scrolls & heatmaps to get a better understanding of their customer behaviour and flow.
To increase customer engagement further, a virtual pop up store was designed using the appropriate AR and VR augmented tools to give the prospective customers the true experience of shopping in the digital era. Unique 3D touch UX feature was introduced for each product to give the customers the real feel and look of the fabric.
To address the issue of high exit rate at the point of checkout, integration of AI-enhanced Visual recognition and chatbot integration was achieved on the detail pages of the client’s e-commerce store, ensuring that customers will always find the right product. It helped them save time by designating appropriate tags when adding new products to the store. The chatbot solution assisted them to achieve customer-centricity and exponentially increased client retention by 35% and decreased the exit rate by 40%.
Lastly, to ensure safe and transparent transactions, a global payment ecosystem was set up by TEC experts that connects our client’s business and consumers everywhere. The payment gateway service solution enabled online, mobile and point of sale service payment methods to optimize their in-store, in-app and online payments.
Why Is Digital Transformation Necessary For The Fashion Industry?
In the fashion industry, if you aren’t moving forward, chances are you are falling behind. The world of fashion can change faster than ever in the digital era, and those with an eye on what’s happening right now and a feel for what’s coming next are in a powerful position to gain a competitive advantage.
The meaning of education changes from time to time and from place to place. Educational Institutions are under a constant need to reinvent their programs to match today’s requirements and adopt different marketing strategies to stay ahead in the education sector.
Our educational client is well established and is one of the best private colleges in Mississauga, Canada. Thousands of student populations have received their graduate certificate and are currently working as healthcare, business, accounting and IT professionals.
Our team at The Expert Community (TEC) took them on as a client as we believed that we could help them create a better brand identity and help it communicate better with their prospective students.
The challenge we were facing with them was low visibility online, lack of brand strategy, student acquisition plan and lead management. A lot of prospective students were restricted to the medium of word of mouth. Our goal was to provide better lead and brand management technology, help them communicate better with their key stakeholders and make our client an educational milestone and one of best college in Canada.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Why is digital marketing necessary in education sector?
Digital Marketing for education sector is relevant as it helps educational institutes in creating a better brand presence and helps them to reach their target audience with cost effectiveness. It is considered crucial now days because most of the students are users of internet. Digital Marketing also helps in distinguishing a brand from its competitors and stating their advantages over others.
Different types of digital marketing strategies adopted for this client included Website Redesigning, Mobile Optimization, Ad Placement, PPC campaigns, Remarketing campaigns, Technical SEO, On- Page SEO, Link Building, Stakeholder Networking, SEM, Video ads and paid ad sets on social media channels.
The content was created while kept in mind that it is easily shareable, increases traffic and gather attention. The ads were geotargeted to lookalike audiences with the client’s new brand identity kept in mind to track its impact and measure perceived brand image.
Why is redesigning your website important?
Website redesigning plays a very crucial role while creating a great first expression and implementing a new brand image. It makes it more SEO friendly, better audience retention, more modern and provides a user-friendly experience.
The digital & technology team at The Expert Community (TEC) suggested the client to use our website redesigning services to upgrade their non -functional and user- unfriendly website. We helped them create a website that was easy to navigate and was smoothly accessible and functional on mobile phones as 76% of the students use their mobile phones for universities and college research.
All their social media channels like Facebook, Instagram, Twitter, Pinterest, YouTube, etc were integrated with the new website as the team wanted their website to be the brand’s centre of social media hub.
Why is branding important in education sector?
Branding is extremely important as it sets the tone for the institution in the student’s mind. Branding is a very popular marketing practice after which the logo, message or symbol can be easily be identified with institution. Successful branding strategies helps to get recognition, more business value, generate new customers, build brand loyalty and even establishes trust in the targeted industry.
Hence, we helped them set up their branding strategy path after conducting numerous interviews with their management and currently enrolled students. After this branding exercise we were able to isolate the voice of the brand which helped us to create a perceivable brand identity.
The internal team at The Expert Community (TEC) launched strategic branding campaigns to eradicate the difference between the brand identity and brand image. It’s very crucial to have a comprehensive and impactful branding strategy as it helps to create a long-lasting expression into the minds of prospective students.
Custom Software development: Boon or bane?
Custom Software Development is surely a boon as it is focuses on narrowly defined sets of requirements described by the client. Its way better than the Off-the- shelf software available in the market as the custom software is more secure and scalable.
The custom software development team at TEC designed a software for the client that consolidates their insights from Google Ads Manager, Facebook Ads Manager, Website Analytics, Google Analytics, CRM and other channels into the custom software which made it easier for them to track and evaluate.
Different types of key performance indicators or KPI’s were set up to evaluate and track the progress of campaigns that help to form future predictions and logical conclusions.
The custom software team also assisted them in designing a custom software that focuses on career guidance/counselling and help the student populations to choose from the available courses. It also integrated virtual tours and assigning of prospective students to their personal counsellor which wasn’t available in any of the off-shelf software.
The client was highly impressed with the custom software development process as the team made sure all their requirements were kept in mind and give better output than any of the Off- the- shelf software.
Education Sector and Digital Marketing has a deep correlation in today’s world. Such marketing strategies assists educational institutions to build their brand and improve their student acquisition process. Let us help your brand reach its true potential in this digital age. Get Your Quote Now.
Imagine you’re starting a new company or business venture. Your logo designs is like your brand’s signature, the stamp of recognition that people will identify with your company
The question that often arises is, “How do I come up with a logo that effectively represents my company?” If you’re feeling a bit lost in the logo designs process, don’t worry – we’ve got you covered. In this blog, we’ll explore various types of logo designs that can help you create an impressive, creative, and unique logo for your brand.
What do you mean by a Logo?
In simple language, “Logo is a symbol or small design adopted by an organization or firm for the identification of their products. Having a catchy and eye-pleasing logo is a must for every brand or organization. Now, suppose you are going to start any company or business arrangement. Then you must need a logo for it.
Else no one would be able to recognize your firm. A logo gives recognition, identification to your company. So, the next question that arises is how you will think of an apt logo design that would prove to be helpful in completely explaining the workings of your company in each and every aspect. Got trapped? Is it a difficult task for you to think for an ample logo?
If so, then you need not to worry because here’s the fire brigade for your rescue. In this blog, you will find types of logo designs that’ll help you to make your brand more impressive and authentic.
Below mentioned are 7 types of logo designs that can help you to a great extend for deciding or designing an impressive, creative and unique logo of your own.
Monogram logos are a type of logo designs that consists of letters, usually brand initials. They’re like the high-fashion of the logo world, creating a unique and stylish identity.
Look for the logo of IBM and HBO for the clear idea of monograms.
When to use?
Simplicity with Sophistication: Monograms are the epitome of minimalism. They distill a brand’s identity to its most basic form, creating an air of sophistication and elegance.
Long Brand Names: When a brand has a long or complex name, a monogram can be a practical solution. It simplifies the visual identity and is often more memorable. Examples include Louis Vuitton and Chanel.
Historical Significance: Monograms often carry a sense of heritage and tradition, making them ideal for brands with a rich history.
High-End and Luxury: Monograms are often associated with luxury and high-end brands. They create a sense of exclusivity and premium quality.
Similar to a monogram, Wordmark logos are a font based logo focused on the business name. Examples of this type are logo of Google and FedEx.
When to use?
When Your Brand Name Needs an Extra Twist: If your brand name is quite common or lacks uniqueness, it can add that extra zing. Disney and Sony use logotype logos to make their names stand out.
To Emphasize Your Brand’s Personality: These logo designs often come with a unique font that can express your brand’s character and style. It’s like wearing your personality on your sleeve.
When you want Flexibility: These logos can be used with or without additional graphic elements. This flexibility is handy for branding across various platforms and materials.
An icon/ graphic based logo around the first thing that comes to mind when you say the business name. The logo of Apple and Instagram falls under this category.
When to use?
When Less Is More: Symbol logos are all about simplicity. They distill a brand’s essence into a single, memorable image. It’s like telling an entire story with just a few brushstrokes.
Universal Recognition: Iconic symbols are often instantly recognizable, transcending language and cultural barriers.
A Visual Stamp: Symbol logos create a strong visual identity for your brand. They’re like a signature mark that people associate with your products and services.
For Versatility: Symbol logos can be incredibly versatile. They can be used on their own or in combination with a wordmark or logotype. This flexibility is handy for different branding scenarios.
A specific type of symbol logo. It’s an abstract geometric mark that represents your business, but not literally. Like the logo of Adidas, bp, etc.
When to use?
Simplicity and Versatility: Abstract logos simplify complex ideas into a minimalistic form. They’re versatile and can adapt to various contexts without losing their identity.
Uniqueness: Abstract logos are a canvas for creativity. They stand out in a world of literal representations, allowing your brand to express its unique personality and style.
Memorability: The intrigue and complexity of abstract logos make them memorable. People often remember and connect with these logos more deeply as they engage the imagination.
Global Appeal: Abstract logos transcend language and cultural barriers, making them universally recognizable, which is crucial for brands with a global reach.
Logo that involves an illustrated, animated character. Think of them as the animated ambassadors of the logo world, bringing a touch of personality and fun. For example – the logo of KFC and Pringles.
When to use?
Personality and Brand Storytelling: Mascots infuse your brand with personality. They’re like characters in a story, helping to narrate your brand’s journey, values, and mission.
Appealing to a Specific Audience: Mascots often target specific demographics, especially children. They create a memorable and endearing connection with the audience.
Brand Consistency: Mascots provide consistency in branding, ensuring that your character is associated with your brand. They can be used across various marketing materials, from packaging to commercials.
Nostalgia and Trust: Mascots can evoke nostalgia and a sense of trust. Familiar mascots can remind customers of their childhood or positive experiences with the brand, creating a bond.
Combination mark logos are like the dynamic duos of the branding world, marrying the power of a wordmark or lettermark with an iconic symbol or image. They offer a balanced approach to branding, combining the best of both worlds. Burger King and Adobe are the few examples of combination mark types of logo.
When to use?
Versatility and Recognition: Combination marks are versatile, working well in various contexts and mediums. The combination of a distinctive symbol and brand name ensures that your logo is recognizable, whether it’s displayed with or without the accompanying text.
Brand Storytelling: With both text and imagery, combination marks can tell a comprehensive brand story. The symbol can convey a visual message, while the text reinforces the brand name.
Adaptability: These logos allow for adaptation over time. You can choose to emphasize the symbol or the text more, depending on your branding needs. It’s a flexible choice.
Strengthened Identity: By combining a unique symbol with the brand name, you create a stronger brand identity. People associate both the symbol and the name with your products and services, boosting recognition.
An emblem logo is designed to fit the text inside of a symbol or icon. They are like the perfect puzzle pieces, where text and imagery come together as one. The famous Starbucks logo and Warner Bros. logo are examples that fall under this category.
When to use?
A Sense of Heritage: Emblem logos often evoke a sense of tradition and history. They can make your brand feel established and reputable.
Formal and Professional: Emblems have a formal and professional appearance, making them suitable for businesses that want to convey a serious and distinguished image.
Combining Elements: They seamlessly combine text and imagery, creating a cohesive and balanced logo that’s instantly recognizable.
Uniformity: Emblems offer a consistent and unchanging visual identity. The emblem, once established, becomes an enduring symbol of your brand.
There’s More That No One Has Told You About!
The type of logo designs are a departure from static, unchanging symbols. They evolve, adapt, and respond to different contexts, conveying a sense of movement and change. These logos reflect a brand’s flexibility and modernity, making them ideal for businesses in ever-evolving industries or those with multifaceted offerings.
Examples- MTV, Hilary Clinton, Nickelodeon
A gaming logo is a visual emblem that represents a gamer, streamer, or gaming team. It’s designed to encapsulate the gamer’s persona, style, or team identity. These logo designs often feature gaming elements, avatars, or customized typography, creating a unique and recognizable brand mark for the gaming world.
In addition, free fire logo which is the trendiest logo design today is the one with aggressive look and feel mirrors the thrilling action and competition that players experience in the game.
Examples- Garena Free Fire developed by 111 dots Studio and published by Garena, Counter-Strike, Super Mario Bros
These types of logo designs offer a variety of creative options for you to consider. When crafting your logo, or asking an expert graphic designer think about the unique qualities of your brand and the message you want to convey. Your logo is a visual ambassador for your business, and it should leave a lasting impression on your audience.
Remember, a well-designed logo is not just a picture; it’s a representation of your brand’s identity, values, and purpose. It’s the symbol that people will recognize, associate with, and trust.
So, take your time, explore these different logo designs type, and give us chance to craft a masterpiece that tells your brand’s story in a visually captivating way.
Your logo is a key element of your brand’s identity, and it’s worth the effort to make it truly exceptional. Connect with us now!